Reading(1)：Advertisements优秀课堂实录

M4U1 Advertisements 江阴市青阳中学

赵荣娟

Teaching objectives：

After this class, the students will be able to:

1. gain the some details, the main idea and the main structure through reading; 2. train the expository reading ability of the students; 3. form a right attitude towards advertisements through reading. 4. learn to surf the internet for useful information for previewing and reviewing the class. Step 1

Lead-in

a. Watch two short videos(Ad & Psa) b. Enjoy some slogans of ADS. Step 2 Reading strategy: reading expository writing 1. What is expository writing meant to do? 2. What is the format of expository writing?

Step 3 The structure The main idea of each paragraphs（less than three words）

Step 4

Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs aim to do? Step 5

Careful reading 1. Read the sentences below and decide whether they are true or false according to the article 1) Most people are not aware of how many ads are around them.

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) 2) Advertisements are always meant to promote a products or service.

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) 3) PSAs are only found in newspapers and on TV.

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) 4) PSAs and commercial ads use some of the same methods.

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) 5) Commercial ads often give us valuable information about how to live our lives.

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) 6) An ad warning people against smoking is an example of a PSA.

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) 2. Read the article and answer the following questions?

1) Where are advertisements most usually found? 2) What is the major distinction between commercial advertisements and PSAs? 3 Why are some of the advertisements clever according to the article? Step 6 Consolidation Step 7 Homework 1. Surf the internet for more information and finish writing about the Expository writing above. 2. Review the whole article; underline the phrases and words you don’t know.

教学反思：

1、本堂课以两则经典广告视频为导入，激发学生的学习兴趣，同时引出本文的两大类广告——商业广告与公益广告。

2、本文阅读理解采用精泛读相结合。快速找出与两类广告相关的基本信息，如两类广告的定义，然后以两类广告的异同点为主线进行信息的筛选与归纳总结，最后以任务型阅读的形式进行阅读理解的反馈与巩固。该环节应引入小组竞争机制，因为这一环节没有导入部分的图片与问题那样直观易懂，是纯知识的输出与理解，课堂气氛易于沉闷，采用小组积分、合作学习能够有效地调动学生的学习热情与积极性。

3、输出部分采用口头作文的形式，既训练学生的口语表达能力，同时训练学生活学活用进行写作的能力，通过对本篇议论文的模仿训练，进一步巩固所学，并形成正确的广告理解价值观，这可以说是本节课的亮点所在。