Reading(1)：Advertisements主要内容及教案内容

牛津高中英语教学设计

教

材：译林出版社牛津高中英语(模块四)高一下学期

单

元：Unit 1

Advertising 板

块：Reading⑴

(Page two, Page three)

Analysis of teaching material: The reading material is an expository writing, which talks about advertisements. The passage contains three subtitles, making the structure clear and the contents easy for the students to understand.

The writing material is taken from Task of this unit. In Task, Skill building 2, the students are trained to express opinions and give reasons. Students will learn to use words like because, as and since, and sentence patterns like First, ….Second, ….Then, ….(Next, ….Finally, ….) to introduce reasons. They can practice in groups, speak them out and write them down.

The teacher attempts to combine the Reading part with the Task part so that students’ ability of writing can be acquired and improved as the Reading task is finished.

Analysis of students: When reading the Expository Writing for the first time, the students may lack the understanding of reading strategy. However, students can read the Expository Writing better and faster through Mind Map and the learning of Reading Strategy. Also, the students can be guided to appreciate the attitude the writer keeps while reading.

The teacher is supposed to activate the Zone of Proximal Development of students, so the students can connect the learned knowledge to the new one --- what they acquire in their reading activities. The class activity will contribute to the development of the reading and writing skills of the students.

Objectives:

Students will be able to

1. grasp the meaning and usage of some words and expressions, such as persuade, educate, be meant to, aim, declare, fall for, trick, encourage, benefit . 2. use strategies to help read the expository articles and voice their opinions about advertisements. 3. write a short passage to express opinions and give reasons. 4. think of advertisements rationally and read critically.

Procedures: Before reading 1.

Lead-in and Brainstorm Teacher: When it comes to advertisements, what words can you think of? Students may come up with as many words as possible.(vocabulary preparation to help students focus on the topic)

2.

Objectives Students read objectives.

3.

Strategy acquiring Students go through Reading Strategy quickly and find out the format of an expository writing. This part helps students read the text smoothly Reading strategyI_____________(format格式)Examples and facts S_________that develop ________ and facts to or _______ support the ideathe ideaConclusionC_____________

While reading 1.

Structure building

Students read the first and last paragraph and the subtitles, deciding the structure of the article. (to promote the integrated thoughts in reading process.) The teacher shows some different kinds of advertisements, students need to :

1.

Watch a video and tell what kind of advertisement it is and why.

2.

Read four more advertisements, and tell which one is his/her favorite advertisement and why.

2.

Main ideas and details

Students read the strategy on Page 3 and get to know the format of an expository writing. Use Para. 3 as an example to help students get the basic information on a topic by following the format.

The format of paragraph 3 Statement:

____________________________________________________________

①

t________

“Bright teeth __________ bad breath!”

Examples

②

g________

“You are proud of…, so shouldn’t you buy … ”

Conclusion:

___________________________________________________________

Use Para 4 as a drill of consolidation to help students read the expository writing more skillfully.

Draw the format of paragraph 4

After reading

3.

talk about their favorite advertisements and write them down. My favorite advertisement

My favorite advertisement is….

In this advertisement, it says …. The reasons are as follows: firstly…; secondly…; besides…; ….

In conclusion/Finally, ….

Let students think of advertisements rationally and train their ability of writing, which canstudents’ thinking quality as well.

4.

Assignments

Perfect mind-map; Polish the writing. develop