Project(1): Developing an ad campaign第二课时教案

Project Developing an ad campaign The analysis of this part: It is designed to help Ss learn and use English by doing a project. The reading material is used to introduce some basic information about ad campaigns.

The handout can help Ss have a clear goal and target audience when they are developing their own advertising campaign. Teaching aims:

1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project.

2. To consider three things

a) the garget audience of the ad campaign.

b) the message they want to send

c) how they plan on reading their target audience

3. To know how to cooperate and do the project together.

Teaching procedures: Step one: Lead-in

1.Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.

2. Ask Ss to report their result

a) Para one: the definition of an ad campaign b) Para two: the target audience and how to determine the target audience. c) Para three: what the ad campaign says d) how to reach the target audience

Step two : Reading

1. Structure of this passage

a) introduction of subject

b) supporting details

c) conclusion

2. More questions to understand this passage

1) What do you know about an ad campaign?

2) What must you keep in mind when you start a successful advertising campaign?

3) Why do you need to research your audience?

4) What is important when you are planning an ad campaign?

5) What should your advertising campaign be based on?

Step three: Language focus:

1. build—built---built ①

建立，创立：

build a nation; built a successful business out of their corner grocery store. 建立一个国家；从他们街道拐角的杂货店创办了一家成功的公司

②监督：命令、资助或监督…的建设：

The administration built several new housing projects. 行政部门资助了好几幢新楼的建筑项目

We are building socialism with the Chinese characters.

2. reach

①被看到/听到

Through television and radio we are able to reach a wider audience. ②伸展，伸出,延伸：reached out an arm.伸出一只手臂

③到达

I hope this little will reach you. 3. in particular = particularly

Be particular about

She is particular about her clothes. 4. goal

His goal in life is to won his won career. 5. Have …. In mind

When you’re going to do sth. you must have a clear target in mind. Watching TV al evening wasn’t exactly what I had in mind.

Have it in mind to do sth…

You must have it in mind to post the letter for me. 6.It is important to do sth. 7. get sb. to do sth. 8. have the chance to do sth. 9. determine

determined

dertermination

Vt. 确定

They have determined the date for our party. Vi. 决定

He determined to get there first. = He was determined to get there first. She is a very determined woman who always gets what she wants.

His voice was determined, and his eyes were flashing. 10. It is time to do sth….

It is about/high time that ……. did sth…..

It is time that we had a rest. 11. appeal to

有吸引力，引起兴趣

Bright colours appeal to small children.

These pictures appeal much to the public.

恳求，

呼吁

The prisoner appealed to the judge for mercy. At Christmas people appeal to us to help the poor. adj.

appealing

有吸引力的，有感染力的

Spending

the holidays in Britain wasn’t a prospect that I found particularly appealing. 12. react ---reaction

vi. react to

sth. by doing sth.

Local residents have reacted angrily to the news.

The audience reacted readily to his speech.

13. gather

搜集

收集

Detectives have spent months gathering evidence. 收割收获

It was late August and the harvest had been safely gathered in. 使聚集，集合

The captain gathered all the soldiers before him, telling them to get ready for the fight. The kids were gathered together in a room. 14. be concerned with

和…有关系

The meeting was concerned with foreign trade.

We’re all concerned with how he operate the computer.

Be concerned about/for / over …

The president is deeply concerned about this issue.

Rescuers are concerned for the tow men trapped in the mine.

As far as I am concerned…. 就我而言。。。

15. get sth. across to sb.

16. put to gether

17. approach

v. 接近：靠近或靠得更近，如在空间或时间上：

Spring approaches.

春天近了

n.途径：达到某些事的途径或方法；通路：

an approach to the bridge. 通向桥的路

Step Four consolidation

Ask Ss to finish exercises in the workbook on page 91

Homework:

To go over what they have learnt in this part.