Reading(1)：Advertisements优秀教案范文

M4U1 Reading 1

Advertisements

扬中市第二高级中学

朱爱华

Learning goals: By the end of the class, students are expected to: 1. have a good understanding of advertisements;

2. learn how to read expository writing; 3. hold a rational attitude towards advertisements.

Learning Procedures: Step 1 Lead-in 1.

Look at a picture and tell what product the picture wants us to buy? 2.

Enjoy a video and answer the question: what does this advertisement teach us? Step 2 Fast Reading 1. How many kinds of ads are there? 2. List all the examples of advertisement in the passage and divide them into 2 parts.

Eg.

Eg.

Step 3.

Comparative Reading Task: try to find the similarities and differences between commercial advertisements and public service advertisements.

Similarities Commercial ads ＆

PSAs Places found Means used

Differences

Aim/Purpose Reliance Expense Commercial ads PSAs To ______ a ______ or To ______ people about ______, safety of any service other ______ which affects ______ ______. They don’t

tell you the They are ______ and we can ______ a lot by ______ truth. __________________

Step 4.

Further Reading

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1.

Fill in the blanks

Ads are an 1._________ part of our lives.

What is an ad?

·Include 2. ____________ads and PSAs. ·Use 3.__________ pictures and clever language. ·Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth?

What is a PSA? ·Be aware of the skilful methods. ·Try not to 4. _____ for the trick.

·Mean to teach us. ·Help us 5.______ better lives. We must use our 6.__________ and not be a slave to ads.

2: Analyze the structure of the passage according to the above table.

Step 5.

Critical Thinking

1.

What’s the author’s attitude towards advertisements? 2.

Group Discussion Does advertising play a positive or negative role in our daily life? Why? 3.

Writing With the development of advertising，ads have been closely connected with people’s life. Is it good or bad？We had a discussion.Opinions are divided. Some students are in favour of advertising. In the first place, they think ____________________________________________________________________What’s more，__________________________________________________________________Last but not least, __________________________________________________________________.

However，others hold a different view. On the one hand, _______________________________________________________________________________.On the other hand,_________________________________________________What’s worse，_______________________________________________________________________. As far as I am concerned, ______________________________________________________________________________________________________________________________________________________________ Step 6 Reflective thinking My understanding of Ads Step 7 Homework 1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3. Complete and polish your writing

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