Reading(1)：Advertisements教学设计及教案分析

Module 4 Unit 1 Reading: Advertisements

教学设计

一、教学设计思路

（一）指导思想与理论依据

根据新课程标准精神和课程标准规定的教学体系要求，坚持从本班实际学情出发，加强教学的计划性与科学性，正确理解教材并针对实际情况进行“教材分析”和“教材重组”。充分利用现代多媒体教学资源，发挥学生主体性、主动性、创造性与积极性。在学习过程中重视语言学习的实践性与应用性，完善评价体系，关注学生情感。

（二）教学背景分析

1、学情分析：

一方面，班上学生阅读能力普遍较差，知识面窄，而高中课文词汇量大，篇幅长，长难句多，无疑增加了学生的阅读困难程度。另一方面，高一学生有着强烈的好奇心和求知欲。针对这个特点，这节课程主要是加强学生对课本基础知识的掌握，通过由浅入深、由表及里、由点到面的教学步骤，以注重两个典型的、主要的说明文段落结构的分析，以小见大，使学生扫清心理障碍，从而积极地思考，进而使他们更加有效地把握好全篇文章脉络，形成英语思维能力。通过课堂上设计的一系列活动，在培养他们正确的阅读策略的能力的同时，紧扣教材的内容，挖掘与教材相关的话题，在活动实践中拓展学生的英语综合能力，注重听、说、读、写技能的训练与运用，激发学生的创造性思维，提高学生的学习兴趣，促进学生思考问题、分析问题、解决问题能力的提升，同时有效培养学生合作学习，自主探究的学习习惯与方式。

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2、教材分析：

本单元主题为Advertising，主要介绍什么是广告、广告的基本类型及区别、广告对社会、人们的影响。阅读版块主要分为7个部分：

课文A部分目的是让学生带着问题进行阅读。其中第一个问题是旨在提高学生对广告活动的正确认识；后两个问题涉及公益广告，旨在引导学生理解公益广告的重要性。这部分的设计既有利于培养学生的开放性思维能力，又为引导学生下一步的阅读做好了思想准备。B部分为阅读内容，是一篇叙述性的说明文，介绍了什么是广告、广告真实性以及公益广告的作用及意义。C、E部分为形式多样的练习，目的是帮助学生扫除生词障碍，加深对本课词汇的掌握及运用。F部分要求学生结合文章，谈谈公益广告对社会所起的作用，引导学生辩证、客观分析问题，提升学生逻辑思维能力以及英语语言表达能力。“阅读策略”部分针对性地指导学生就说明文文体结构进行分析，帮助学生更好理解文章，提高阅读能力。

二、教案

授课人

课题

教

学

目

标

Ability aims

Emotional aims 江艺

学科

英语

学校

知源中学

Module 4 Unit 1 Advertising

Reading: Advertisements

Knowledge 1.

Be able to find out the information about advertisements as aims required. 2.

Be able to master the structure of expository writing. 3.

Be able to talk about their own views on advantages and disadvantages of advertisements. 1.

Develop Ss’ reading,speaking,writing ability. 2.

Enable Ss to identify different ads and their differences. 3.

Enable Ss to understand how to read expository writing. 1.

Educate Ss to learn to distinguish different ads and accept them comprehensively. 2.

Lead Ss analyze problems objectively and sanely. 3.

Raise Ss awareness of concerning about society. 教学重点

1. Help Ss understand what an ad is, the types of ads and the differences

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between commercial ads and PSAs 2.Master the structure of expository writing.

3. Master the way of expressing ideas. 教学难点

1.

Ss may find it difficult to give their own opinions on advertisements by using the new words. 2.

Ss may find it difficult to find the author’s way of writing. 3.

Ss may find it difficult to summarize the main points of each part. 教学方法

Task based teaching method; cooperative learning method; communicative teaching method; 教具、实Multimedia; video;magnet;posters 验情况

教学流程示意

Warming-up

Before reading activity

Fast reading

Detailed reading(1)

Free talking

Detailed reading(2)

Free talking

Discussion and debate

Summary 教师活动

学生活动

设计意图

Step 1 Warming-up Watch the video and 激发学生的阅读兴趣，引出

Show students a video about think about questions 本课主题。

advertisement. related to this

Step 2 Before reading activity Ask students to show the

advertisements they got and

classify them into two parts.

advertisements. Present and introduce 1.锻炼学生表达能力，在表

advertisements students 达中学会运用课本中的词。

have collected. 2通过展示的图片引导学广

告进行分类，自然联系接课

本第一自然段内容：广告的

两种类型。

Read the text quickly 通过比较明显的细节问题培

and find the answer. 养学生略读阅读能力，快速

获取关键信息有助于学生

对课文的理解。

3 Step 2 Fast reading Ask students to look at pictures

and skim the second paragraph .

Step 3

Detailed reading（1）

①Show commercial advertisements to students to introduce the subject of Paragraph 2 and then let Ss read paragraph 2 and discuss in group to find out the main content in this paragraph which contains the structure of expository writing. ②Ask one group to tell what ①Students read the ①小组合作学习，集思广益，second paragraph in group and cooperate to deal with problems in learning. ②Group members show their learning results in class. ③Think separately about the issue on the 培养获取信息以及分析、总结的能力。培养学生互帮互助，合作解决问题的能力。

②与生活息息相关的话题

使学生独立思考，将课本与

实际生活相连接，学以致用，

培养学生分析问题、解决问

题的逻辑思维能力，形成自

己看待事物的价值观。

③锻炼学生用英语思维，加

强口语表达能力与书写能

力。

they have found through screen and give their discussion. own opinions. ③Brainstorm:Ask Ss what we should do when we confront advertisements not telling people the truth and cheating people?

Step4 Detailed reading（2）

①Students read the ①开放式问题锻炼学生的

①Show PSAs to students to third paragraph in 创造力，弘扬积极阳光向上

introduce the subject of Paragraph 3 and then let Ss read paragraph 3 and discuss in group to find out the main content in this paragraph which contains the structure of expository writing. ②Ask another group to tell what they have found through discussion. ③Brainstorm:Ask Ss what they

would put on the bulletin at bus

station if they have a chance to

design an advertisement for the

public.

group and cooperate to deal with problems in learning. ②Group members show their learning results in class. ③Think separately to the question on the screen and give their own ideas.

4 的精神面貌，引导学生学会

关注社会中存在的问题并尽

自己所能之力去解决这些问

题。

②小组合作学习，集思广益，培养获取信息

以及分析、总结的能力。培

养学生互帮互助，合作解决

问题的能力。

③锻炼学生用英语思维，加

强口语表达能力与书写能

力。

Step 5

Debate ①Ss discuss the ①让学生学会分辨作者的

写作意图，更好地理解

课文。

②引导学生学会辩证地看

待问题，有自己的思考力，

学会用英语思维表达自己的

观点。

Show Ss the question “Are you

question with their in favour of advertisement or

partners to form their not? And why?”on the screen and

own views. ask them to discuss. ②Debate the topic in

turns freely. Step 6

Summary Listen to the teacher 让学生对本节课所学内

The teacher makes a summary of and make active 容思路更清晰，让重点更

what is learnt in this class.

response. 突出。

巩固所学知识,促进英语语

言运用能力提高。

Step 7

Homework

①Finish the exercises on page 5. ②Try to write an article about your view on advertisements.

板书设计

Unit 1

Reading:

Advertisements

para.1

Introduction of subject

para.2 What is an ad? para.3-4 Does an ad tell peoplesupporting details

Expository

the complete truth？

writing para.5 Public service ads para.6

conclusion

5