Project(1): Developing an ad campaign教学设计(第二课时)

Project: Developing an ad campaign Unit 1, Module 4

教学目标：

By the end of the class, students are expected to: 1.

Apply what they have learned to build an ad campaign; 2.

Develop their critical thinking to appreciate an ad campaign; 3.

Have a correct attitude towards using smartphones properly.

学情分析：

In the first period, students have learned how to launch an ad campaign. This period, in the form of a public advertising competition, is designed to be student-oriented, leaving the platform to students to apply what they have learned, during which students are encouraged to develop their integrative competence by means of experience, practice, discussion and cooperation.

重点难点：

1.

How to cooperate and do the project together; 2.

How to distinguish a good ad campaign. 3.

How to establish a correct value orientation.

教学过程：

This class is organized in the form of a public advertising competition. The teacher serves as the hostess, while the students act as the competitors and audience. The competitors are divided into 6 teams, consisting of 5 members respectively. The 16 audience are grouped into 4. All the teams are allowed one week to finish their assignment: 4Ps--Planning, Preparing, Producing and Presenting.

Lead-in: 1.

Introduce the theme of the competition: Anti-Smartphone. 2.

Present the purpose of the competition: ①

Figure out how to build an ad campaign; ②

Cultivate critical thinking to appreciate an ad campaign; ③

Develop a correct attitude towards using smartphones properly. 3.

Demonstrate the competition process: ①

Introduce teams; ②

Appreciate works; ③

Present awards.

Activity 1: Introduce teams. Altogether, there are 6 teams, consisting of 5 members respectively. “Coolest in the

Universe”, “Rookie Team”, “One Champion”, “Green Fist”, “Super” and “Sun and Moon”.

Activity 2: Appreciate works. Enjoy the works of each team one by one and make a brief comment accordingly to help the audience appreciate these well-prepared entries.

Activity 3: Present awards. Consolidate how to build and ad campaign: ①

Have a clear aim; ②

Determine target audience; ③

Ways to reach the target audience; ④

Design a slogan or a logo.

Four award will be picked out by the audience and then presented, including: Best Works, Best Creativity, Best Team, and Best Presenter.

Conclusion:

Thanks for their participation. Hope they can benefit from this ad campaign.