Reading(2)：Advertisements优秀教案说课稿

M4 Unit1 Advertising-Reading Analysis of the teaching material: This is the 3nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the language points

Objectives: 1. To help Ss get a general idea about the text. 2. To make Ss become familiar with the detailed information about the text. 3. To help Ss master the languages. Teaching important point: 1. How to make the students understand the passage better. 2. How to help the students learn and master the language points. Teaching approaches: Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1 Revision and lead-in 1.

Review about different ads. 2.

talk about more ads. Step 2 language study Explain important language points to Ss with some simple tasks. 1 We are so used to them …(line 1)

2 I did some research on…（line 2）…to share with you.(line 3)

3 encourage people…believe in an idea(line 6)

4 …for free, and are intended to…(line 11)

5 China has strong laws to protect people from…(line 14) 6 from advertisements that lie or …(line 14)

7…must be aware of the methods(line 16)

8 …connect them to the food…(line 25)

9 We must not fall for this kind… (line 26)

10 …ads play tricks on …(line 28)

Step 3

consolidation M4 unit 1 reading 词汇与语法填空

Nowadays, we can find advertisements almost wherever we go.We are so used to them 1.that we often do not even realize how many we see and hear in a day. I did some research 2.on advertisements, 3.and

have some very important information to share 4.with

you. What is an advertisement? An advertisement uses words and pictures to persuade people 5.to

buy a product or service, or to believe 6.in

an idea. Newspapers, magazines, the internet, radio and television are the most common 7.places

(place) to find them. There are two main types of advertisements-- commercial advertisement 8.and

public service advertisement(PSAs). A commercial advertisement is one which someone has paid for 9.to advertise

(advertise) a product or service. PSAs are often run 10.

for

free, and are meant to educate people 11.about

health, safety, or any other problem that 12.affects

(affect) public welfare. Does an advertisement tell people the complete 13.truth

(true) ? There are laws to protect people 14.from

advertisements that cheat people. However, we still must be aware 15.of

the skilful methods 16.used

(use) in ads to try and sell us things. Even 17.if

an ad does not lie, it does not mean 18.it

is altogether innocent. One toothpaste ad 19.declares

(declare) , ‘Bright-Teeth fights bad breath!’ This statement tries to fool you into 20.assuming

(assume) that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, 21.and

that is not the same thing 22.at

all. One grocery tells customers, ‘You are proud 23.of

your cooking, so shouldn’t buy 24. the

very freshest food?’ This ad is very clever, 25.because

it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased 26.with

the nice comment,

remember the words “freshest food”, and make a mental connection 27.with

the food in the grocery. We must not fall 28.

for

this kind of trick! Homework. Part A1 and A2 on page90 in Workbook .