Project(1): Developing an ad campaign教学设计内容推荐

年级

组别源:Z&xx&k.Com][来高一英语组

审阅

（备课组长）

审阅

（学科校长）

主备人

使用人

授课时间[来源学科网]

新授课

课

题

M4U1 Project(1) 第6 课时

课标

要求

字掌握文章大意，提高阅读能力

课

型

教

学

目

标

知识与能力[来源:学科网]

1. To get the basic information on an ad campaign from the handout on P18. 2. To understand the design of the sample ad campaign on P19.

[来源:学。科。网Z。X。X。K]过程与方法

Self-study, comparative analytical method, inductive method and cooperative learning are adopted in teaching process.

情感、态度与价值观

To raise students’ aware of health, then not to start to smoke

教学

重点

教学

难点

教学

方法

Enable the students to get the main point of the article.

Improve reading abilities of students.

Task-based language teaching and discussion teaching method

教学程序设计

教

学

过

程

及

方

环节一 明标自学

过程设计

Teaching

aims

1. Let the Ss get the basic information on an ad campaign from the

handout

on P18.

2.Let the Ss understand the design of the sample ad campaign on

P19.

二次备课

法

环节二

合作释疑

环节三

点拨拓展

（备注：合作释疑和点拨拓展可以按照顺序先后进行，也可以根据教学设计交叉进行设计）

过程设计

Self-study guidance (1) 1. Skim the first text quickly.

2. Match the

main idea of each paragraph. (Matching game) Matching Game 二次备课

Main ideaPara. 1教

1. how to reach the target audience2. the definition of an ad campaign/ what an ad campaign means3. what the ad campaign says4.the target audience and how to determine the target audience

.Para. 2学

Para. 3过

Para. 4程

及

方

法

Self-study

guidance (2) Listening &

careful reading

1.Listen to the tape carefully and notice

the pronunciation.

2.Read the text carefully then answer the following questions. a.

What is an ad campaign?

b.

What media can

you

use in an ad campaign?

c.

What questions should we first consider? Self-study guidance (3) Passage 2 Skimming 1.Skim the text quickly.

2.Answer the following questions: a. What is the subject of this ad campaign? b. When will the campaign start? c. What is the ad campaign meant to do? d. What’s the slogan of the campaign? Cooperation & discussion

Careful reading Listen to the recording . 2. Read the text carefully. 3. Answer the following questions, if necessary, you may discuss it with your partners. a.

Who is the target audience? b.

What does the campaign want to say? c.

How does the ad campaign reach the target audience? 教

环节四 当堂检测

二次备课

学

过

•

Finish the English paper about Task7

in 38th period 程

及

方

法

课

堂

小

结

课后

作业

板

书

设

计

How to build an ad campaign An anti- smoking ad campaign

Design an ad campaign

How to build an ad campaign An anti- smoking ad campaign

课

后

反

思