Reading(1)：Advertisements教案2

Module

4

Unit 1

Advertising Reading Learning objectives: By the end of this period, we will be able to

1.

conclude the strategies of “

choosing five from the seven”

by finishing some exercises; 2.

fulfill this reading by applying the strategies that we have learned; 3.

use our intelligence for advertisements and develop our ability to think critically.

Teaching key points and difficult points The skills of doing “choosing five from the seven”.

Teaching methods Task-based teaching approach and the communicative approach.

Teaching Procedure: Step One: Warm-up(序曲) Show PPT, T can guide students to look at some commercial ads and PSAs and then ask some questions like these: T : As we know, ads are parts of our daily life. We can see them everywhere, especially when we watch TV. Do you like them? Look at these pictures . Can you guess what kind of product or service is being advertised? ( T then shows some pictures in part of welcoming to the unit ) Advertisement is now playing an important part in our daily life. Do you know how many kinds are there? What are they? Now, Let’s look at these pictures, can you design some advertisements for them? （设计目的：通过广告的展示，让学生区分商业广告和公益广告。通过为自己的学校设计广告词，来提升学生对本校的热爱和学习的兴趣。）

Step Two : Presenting Read the passage quickly and find out the missing title or sentences. Nowadays, we can see advertisements almost wherever we go. …

1_________ An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. 2___________ A commercial advertisement is one which someone has paid for to advertise a product or service. …

Does an advertisement tell people the complete truth?

. …The grocery just hopes that when you read the ad, you will feel pleased about the nice comment, remember the words ‘freshest food’ and make a mental connection with the food in the grocery. 3______________

Public service advertisements

4______________ PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. …

Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. 5_____________

A. An advertisement warning people against smoking is an example of a PSA. B. What is an advertisement? C. Not all advertisements play tricks on us though. D. We must not fall for this kind of trick. E. There are 2 main types of advertisements--- commercial advertisements and public service advertisements（PSAs）. F. When it comes to advertisements, we must use our intelligence and not be a slave to them. G. PSAs and commercial ads use some of the same methods.

（设计目的：先让学生做七选五，然后再讨论哪个答案更好。让学生明白七选五只有根据上下文意思去推敲，才能做正确，同时这样，才可以更加吸引学生的注意力。后面增加讨论环节，在讨论的情况下，做题技巧会越发清晰。通过问学生为什么这么填、为什么哪个答案最好，总结生成出七选五的解题策略。总的原则: TCL--- Topic, Coherence and Logic）。

Step Three: Suspense Use the mind map to analyze this text with students. （设计目的：通过思维导图，引导学生自主的理解、学习课文，摆脱被动学习英语的困境，增加学生学习的兴趣。）

Step Four：Discuss Choose some sentences in the text to discuss about the advertisements. （设计目的：通过书本上知识点的讨论，来达到学以致用的目的。）

Step Five : Homework: Write a short summary according to the mind map and state your opinions about advertisements. (less than 150 words) （设计目的：小作文的布置，是对这一节课内容的反馈。课的结尾就像打渔收网，这个时候，让学生自主自己总结一节课所学的内容，学生说的同时，幻灯片画面的回放，强化记忆，也培养学生自己的总结归纳能力，在愉快的广告歌曲中结束这节课。）