Reading(1)：Advertisements教学目标

Name: Subject: Lesson type: 曹欢

Instructional design Class Class 1811 M4U1 Reading

Advertisements Reading Teaching time: 45 minutes Teaching aims: 1.

The knowledge aim: to learn some basic information about advertising. 2.

The ability aim: to know how to read a expository writing and complete related answers. 3.

The emotional aim: to put students’

eyes to the society and to improve their social awareness. Teaching key points: help Ss understand what is an ad is and the types of ads.

help Ss improve their reading ability and understand

expository writing better. Teaching difficult points: have a role-play about making an advertisement. Teaching Methods 1.Task-based Teaching Method

2.the Communicative Language Teaching Method Teaching Aids

the blackboard, PPT, listening recording. Teaching Procedure

Show a picture of a screen on the highway and ask students a

question. Q: what would students often see?

(Advertisements) Step 1 Lead-in Show a video and some ads to lead students to get the aim of

ads. Q: Why do we have so many advertisements around us? (Sell products/ services, make people aware of the society)

Task 1:

Ask Ss to read the passage again in 3 minutes and finish Step 2 questions. Fast reading Q: What is an advertisement?

Finish part A on page 2.

1. What do ads try to persuade people to do?

2. What does PSA stand for?

3. What do PSAs aim to do?

Analyse a sentence for the definition of ads.

Task 2: Match the main idea with each paragraph.

Para 1

Definition

定义

Para 2 Introduction

Step 3 Careful reading

Para 3 Para 4 Para 5 Truth in PSAs Tricks in ads Conclusion

Task 3:Listen to the tape and answer a question. (Para 2) How many types of advertisements are there?

What are they? There are ____ types of ads. They are c_______ advertisements and p_______ s_________ advertisements.

Distinguish the type of ads of 6 pictures.(CA OR PSA)

Para 3: Find out the tricks of ads and corresponding advice.

Para 4: Find out the reason why we believe in PSAs. Q: Do all ads play tracks on people?

(No.) Q: Why do we believe in PSAs?

(They aim to teach us and help us ... encourage people to ... can teach us how to ...)

Para 5: Ask students the conclusion about advertisements. Q: What’s a better way to deal with ads? (We must use our intelligence and not be a slave to them.) 

The report is a(n) ___

A. narration (记叙文)

B. description (描写文)

C. exposition (说明文)

D. story

Task 4:

Finish C1 on page 4. Decide whether they are true or false.

Task 5: Make multiple choices. 1.

The writer of this reading passage wants to ____ .

A. tell his readers what are advertisement

B. share some important information about ads with readers

C. tell his readers how important

ads are 2. Which of the following can not be regarded as an advertisement slogan(广告词)?

A. ‘Yes to life, no to drugs.’

B. ‘Project Hope---educating every child.’

C. ‘The car accident kills four passengers.’

1.

Show 2 classic ads and slogans to make students be familiar

with the style of ads.

2.

Creative design ☆

According to the style of ads, choose a best slogan. Step 3

Consolidation A: Water is very important to people! B: Will we have water in the future?

C: Save water, save life! Brand

Anta 3.

Role-play. Make an ad.

Slogan Just do it Anything is possible

Step 4 Summary

☆Advertisements add more taste to people's life. ☆They have the magic to make the world more colorful and interesting.

☆Not only should we be a wise consumer, but also we must devote ourselves to promoting PSAs.

1.

Do exercise on Page 4 and 5. 2.

Do Part A on Page 90 of the Workbook. Step 5 Homework