Task(2): Writing an advertisement: Skills building 3ppt课件配套教案内容

双峰一中课改教案

Task 2, Unit 1, Module 4 课题

Task（2）

课 时 One period Writing an advertisement

教学

目标

Teaching goals: 1. Get to learn and practice the skills of listening, reading, speaking and writing. 2. Learn how to express opinions and give reasons. 3. Learn how to use different sentence types correctly.

4. Try to apply the skills learnt in this section to complete a bar chart.

备课

札记

教学

过程

一、自主

学习

二 质疑

提问

三、问题

探究

Help students to learn to use conjunctions like because, as and since,

and sentence structures like First,…Second,…Then…, (Next,…Finally,…)to introduce reasons.

帮助学生掌握连词的用法，训练学生有条理地陈述自己的观点，提高学生口头表达能力，并为写作训练作铺垫。

“Do you think packaging is important in advertising?”.

四、课堂

检测

Ask students to practise a dialogue in pairs, using the expressions

introduced in this part and using the skills they have learnt.

Ask students to work in pairs to conduct an interview about good advertisements they have seen. They can ask questions and collect answers about good advertisements. They should complete the interview by thinking of one other relevant question. Language points 1.

increase/rise/grow by …

上涨了…

increase/rise/grow to …

上涨到…

decrease/fall by …

下降了…

decrease/fall to …

下降到…

2.

sth end up with …

某事以…结束/告终

sb end up sth with …

某人以…结束某事

3.

in one’s opinion

in the opinion of sb

在某人看来

4.

“数词+ more + 复数名词”或“another + 数词+ 复数名词”表示“还…；再…”

e.g. The professor needs another two assistants to do the experiment. e.g. I am given two more hours to finish my paper.

Writing an advertisement

(Page 17)

T: Now I think you have got something about what an advertisement is and how to write one. Next let’s go on with the next step. We will write an advertisement for a product ChocoLoco Bar using the information we have collected in the above steps. First I will give you two popular advertisements to look at for ideas but some words are 双峰一中高一英语教研组

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双峰一中课改教案

Task 2, Unit 1, Module 4 missing. Please use the given words to complete them. Each word can only be used once.

Try our ChocoLoco Bar! 

Taste/look 

Benefits 

Price/discounts 

Where people can buy the product

(Ask them to do it in groups of four. Remind them that they can add something related. If they can’t finish, let them complete it after class. They can surf the Internet to get more help.) 【设计说明】作业是课堂教学的延续。完成这一写作任务可作为本单元学习成果的展示方式之一，有利于进一步调动学生的积极性。

五、小结

评价

Summary:

which student and which group do you think did best in this period? 这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本课的重点在于培养学生说和写的能力，鼓励学生通过体验，实践，讨论，合作等方式，有效地发展学生的思维与表达能力和综合语言能力。

双峰一中高一英语教研组

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