Reading(1)：Advertisements特级教师教学实录

江苏省高邮第二中学

2018级高一英语导学案

2018—2019学年第二学期高一英语导学案

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Module 4 Unit 1 教材新授

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备

赵金凤

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2019-4-27

王石桂

目标导学——目标明确，有的放矢

Learning Aims 1. To understand the meanings of the four posters. 2. To be able to explain the similarities and differences between commercial advertisements and public service advertisements. 3. To finish some reading tasks.

自主预学——基础自查，课前诊断

Step 1

Leading in 1. Warning up ①What do ads try to persuade people to do?

____________________________________________.

②What do PSAs aim to do?

__________________________________________.

2. Try to translate several well-known slogans (广告词) into Chinese.

①Intel Inside. (Intel Pentium) _____________________。

②Enjoy Coca-Cola. (Coca-Cola) _____________。

③Good to the last drop. ___________________。（麦斯威尔咖啡）

④Save water, good for you，good for me，good for everyone. (公益广告) ___________________________________。

课堂活动——分组合作，讨论解疑

Step 2

Fast Reading Activity 1 Skimming Ⅰ. Reading strategy: reading expository writing(说明文)

_____________________________

_____________________________ expository writing

____________________________

_____________________________

1 When life gives you a hundred reasons to cry, you can show that you have a thousand reasons to smile.

江苏省高邮第二中学

2018届高三英语导学案

Ⅱ. Read the passage carefully and then give the main idea of each paragraph. Para.1 _________________________________________ Para.2 _________________________________________ Para.3 _________________________________________ Para.4 _________________________________________ Para.5 _________________________________________ Activity 2 Scanning Ⅰ. Find out the answers to the following questions as quickly as you can.

1. What do ads try to persuade people to do? ________________________________________________________________________________ 2. What does PSA stand for? ________________________________________________________________________________ 3. What do PSAs aim to do? ________________________________________________________________________________

Ⅱ.Go through the passage quickly and tell whether the following sentences are true or false.

(

) 1. Advertisements are found in many places. (

) 2. PSAs are only found in newspapers and on TV. (

) 3. All advertisements tell the complete truth. (

) 4. PSAs and commercial ads use some of the same methods. (

) 5. Commercial ads often give us valuable information about how to live our lives. (

) 6. An ad warning people against smoking is an example of a PSA. Step 3

Careful Reading Ⅰ. Read the text carefully and choose the best answers.

1. Which of the following is true according to this passage?

A. All people enjoy seeing and hearing all kinds of advertisements.

B. Many people think advertisements are the most important in their everyday life.

C. Many people are quite used to seeing and hearing various advertisements.

D. All advertisements give people very important information.

2. The writer of this passage wants to ________.

A. tell his readers what are advertisements

2 当生活给你一百个理由哭泣时，你就拿出一千个理由笑给它看。

江苏省高邮第二中学

2018级高一英语导学案

B. share some important information about advertisements with readers C. tell his readers how important advertisements are D. tell his readers why people are used to seeing and hearing all kinds of advertisements 3. Which of the following can not be regarded as an advertisement?

A. Yes to life, no to drugs.

B. Project Hope—educating every child.

C. Good to the last drop.

D. The car accident kills four passengers.

4. The main difference between commercial advertisements and public service advertisements is that ________. A. public service advertisements cost only a little money while commercial ones cost a lot B. public service advertisements deal with public issues but commercial ones don’t

C. commercial advertisements sometimes deal with serious social problems D. public service advertisements tell the complete truth but commercial ones don’t.

5. Some of the advertisements are clever because________.

A. they don’t tell the complete truth to customers though they don’t lie

B. they use the most beautiful language and images C. they are made so beautiful and can be found almost everywhere D. they don’t tell lies directly to the customers

Step 4

Group Discussion

Now ads are becoming parts of our daily life. Do you like them?

Do you think it is necessary?

Why or why not?

________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________

课堂跟踪——跟踪训练，学以致用

Step 2

Post reading Activity 1 Cloze the passage

3 When life gives you a hundred reasons to cry, you can show that you have a thousand reasons to smile.

江苏省高邮第二中学

2018届高三英语导学案

An advertisement 1. _________ us into buying a product or service or 2. ________ in an idea by using words and pictures. There are two main 3. __________ of advertisements. A commercial advertisement, which is run for 4. __________, is meant to________ a product or service. However, PSAs are intended to educate people about health, safety or any

other problem that 6. __________ public welfare. They help people lead better lives, and they are run for 7._________. We should follow the 8. _________ they give. Some commercial ads cheat us because they don’t tell the 9. ________

truth. But not all ads play tricks on us. Therefore, when it comes to advertisements, we should use our own 10. __________ and not be a slave to them.

Activity 2 Writing Look at the PSA carefully and find out what it tells us, and then write a short passage about 60 words. Your passage should include: (1) What can we see?

(2) Why does this happen?

(3) What does it convey to us?

___________________________________________

___________________________________________

___________________________________________

___________________________________________

___________________________________________

___________________________________________

___________________________________________

___________________________________________

___________________________________________

课后反思——课后总结，反思提升

4 当生活给你一百个理由哭泣时，你就拿出一千个理由笑给它看。