Reading(1)：Advertisements优秀教案范文

Unit 1 Module 4 Advertising

Welcome-Reading 1

Advertisements 【Learning objectives】

1. To grasp definition and two types of advertisements. 2. To develop correct attitudes towards advertisements. 【Important and Difficult points】

To grasp definition and two types of advertisements.

Step 1: Lead-in

Step 2 : Fast reading Task 1

Skim the article and answer the following three questions. 1. What is the purpose of an advertisement? 2. How many types of advertisements are they?

Task 2:

Check your comprehension

( T or F ) 1. Advertisements are found in many places.

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2. PSAs are only found in newspapers.

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3.

All advertisements tell the complete truth.

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4.

PSAs and commercial ads use some of the same methods.

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5. Commercial ads can often give us valuable information about how to live our lives.

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6. An ad warning people against smoking is an example of a PSA.

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Step 3: Careful reading Task 1: Fill in the chart

Similarities Types of ads places found methods used

Commercial

ads

Public service ads

Differences

purposes reliability(可信度)

①_________

pictures

②________ language

1

Task 2

Answer the following questions:

1.

How many types of PSAs are mentioned in the passage? What are their main purposes?

2.

What is the biggest difference between commercial ads and PSAs?

Task 3 explain the following slogans.

1. “Bright-teeth fights bad breath!”

2. “You are proud of your cooking, so shouldn’t you buy the very freshest food?”

3. “Yes to life, no to drugs”

4. “Knowledge changes life”

5. “Project Hope – schooling every child”

6. “When you smoke cigarettes, you are slowly killing yourself”

Step4: Consolidation

Retell the passage according to key words. Step 5: Post-reading Discussions 1.Do you think young people are easily persuaded into buying new products? Why or why not?

2. What is the most impressive PSA you have ever seen? Why do you think it is impressive?

Step 7: Homework

1. Read aloud the passage and retell main knowledge of ads. 2. Learn important words, phrases and sentences from the passage.

教/学反思:

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