Reading(1)：Advertisements优秀教案设计

Unit 1 Advertising Reading

Advertisements

湖南永州四中

刘雨琪

Teaching Aims: 1.To learn more about advertisements 2.To learn how to read a expository writing

3.To read the passage Advertisements and complete related answers Teaching important points: 1.How to improve their reading ability through teaching activities 2.How to let them gain some insight into advertisements and help them deal with advertisements in their daily life.

3. How to help the students develop their creative, comprehensive and consolidating abilities. Teaching methods: 1.

Practice to get the students to master what they’ve learnt.

2.

Discussion to make every student work in class. Teaching aids: 1.

the multi-media 2.

the blackboard.

总体思路：

本堂课的教学设计采用：导入（Lead-in）阅读策略讲解（Before Reading- Reading strategy），快读（Fast Reading），深读（Further Reading），讨论（Discussion），巩固（Consolidation）六个步骤进行。

Teaching procedures: Step 1. Lead- in The teacher starts the lesson with the following questions about advertisements. 1. Do you like advertisements?

2. Do you think there are too many of them and that they are everywhere?

3. Do you think advertisements play an important part in our lives? Why or why not?

【设计说明】通过提问的方式激发学生的思考，引起他们的兴趣。同时能很好的引出我们要将的主题：广告。

Step 2

Before Reading -Reading strategy 1.Read the reading strategy: expository writing on P3.Then fill in the blanks. 2.Words-matching

1

【设计说明】通过对阅读策略的引导，让学生能初步理解说明文的基本结构，把单词练习提前做，不仅可以检查同学们的预习效果，还可以提高同学们对生词的认知度。

Step 3

Fast reading Raise three questions from the reading passage, ask students read it quickly to find out the answers directly. 1. What do ads try to persuade people to do?

To buy a product or service, or to believe in an idea.

2. What does PSA stand for?

Public service advertisements.

3. What do PSAs aim to do?

They aim to teach us and help us lead better lives./To educate people about health, safety or any other issue which affects public welfare.

【设计说明】通过快速阅读，培养让学生养成带着问题阅读的习惯，帮助学生有的放矢地快速获取主要信息的能力。

Step 4

Structure reading Read the text quickly and finding out main idea for each paragraph--Matching Game. Para.1 (C)

A. Untrue claims about products Para.2 (D)

B. Public service ads Para.3 (A)

C. Brief introduction of ads Para.4 (B)

D. What is an ad?

Para.5 (E)

E. The advice on ads

【设计说明】通过对结构的理解，帮助学生了解文章的全局。

Step 5

Further reading Ask students to listen to the recording of the reading text and get more specific information. 1.The true or false statements are designed to check students’ further understanding of the whole

text . 1. Most people are not aware of how many ads are around them.

(T)

2. Advertisements are always meant to promote a product or service.

(F)

3. PSAs are only found in newspapers and on TV.

(F)

4. PSAs and commercial ads use some of the same methods.

(T)

5. Commercial ads can give us valuable information about how to live our lives. (F)

6. An ad warning people against smoking is an example of a PSA.

(T)

2.Read the article one more and find answers to the following questions.

1.Where are advertisements usually found?

2

They are usually found in newspapers

and magazine, on the Internet, radio and television.

2. What is the major distinction between commercial advertisement and PSAs?

A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.

3. Why are some of the advertisements clever according to the article?

Because even if an ad does not lie, it does not mean it is altogether innocent.

4. When did China begin a nationwide public service advertising campaign?

China began the campaign in 1996.

5. Why should we follow the advice in PSAs?

Because PSAs are meant to benefit the public, and by following the advice in

PSAs, we can often learn a lot.

【设计说明】通过从整体到局部，再从局部到整体的策略来培养学生对文本的整体理解能力和信息获取和产出的能力。

Step 6 Discussion 1. Do you think young people are easily persuaded by ads? Why or why not?

2. What is the best PSA you have ever seen? Why do you think it is so good?

3. Does advertising play a positive or negative role in our daily life? List your reasons and find supporting examples for your opinion.

【设计说明】话题讨论是很能体现学生综合素质，这也是我们学习英语的一个重要的方面，就是要培养学生的表达交际能力，把知识的获取、规律的探索、分析解决问题的方法寓于讨论当中，真正把阅读学习作为自我探究、自我发现、主动实践和合作交流的载体，从而使学生有效掌握阅读内容和阅读技巧。

Step 7 Consolidation 1.Make a summary about the passage.

Advertisements,which often use p __________ language and e______ images, play an important p _____ of

our lives. There are two main t_____ of advertisements.One is called c___________

advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c_________ the c ____

truth. Another one is called PSAs, which use a ______ and o_____ images and c________language, are often placed for f____.They d____ with many social i____, which often affect public w______. 2.Summary: Structure of the whole passage Topic :

Advertisements

Details:

What is an advertisement?

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Does an advertisement tell people the complete truth?

Public service advertisements

Conclusion :

When it comes to advertisements, we must all use our intelligence and not be a slave to them!

【设计说明】要求学生通过短文填空对文章重要信息加以呈现，让学生系统、直观地掌握阅读材料重点内容。阅读策略的学习是训练学生阅读能力的有效措施，让学生了解说明文的基本结构，能在阅读训练中达到事半功倍的效果，并为他们今后的学习打下良好的基础。

Homework Do Parts A1 and A2 on Page 90 of the Workbook. 【设计说明】通过家庭作业巩固并拓展所学内容。要求学生列出语言难点，鼓励学生利用网络了解更多有关广告的知识，有利于培养他们的自主学习能力。

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