Reading(1)：Advertisements教学目标设计

Module 4 Unit1 Reading

Advertisements:

The

1st

Period:Where can you find advertisements? Enjoy some beautiful ads:

What kind of product or service is being advertised? learn more about ads:

Lead-in: Water protection:

Sales of Coco Cola Which ad do you like and why? Fast-reading:

1.Scan the passage and answer the questions in Part A. 1) What do advertisements encourage people to do? To buy a product or service or to believe in an idea. 2)

What does PSAs stand for? Public service advertisements. 3)

What are PSAs meant to do? To educate people about health, safety or any other issue which affects public welfare. Detailed Reading :

True

or false

questions: 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. Group work:

Read Para2 and fill in the blanks

Similarities and Differences: Types of ads:Similarities:

Differences

CAs

To promote a product or service

PSAs

To educate people about health, safety or any other

problem that affects public welfare

An advertisement:

An ad uses _______ and _______to _________ people to buy a ______ or ______ or to ________an idea. Types:

commercial advertisements: Commercial ads are those that someone has paid for to advertise a product or service public service advertisements:

PSAs are often run for free , and are meant to educate people about health, safety or any other problem that affects public welfare. (3) How many PSAs are mentioned in this paragraph? What are they? 1. Yes to life, no to drugs. 2.Knowledge changes life 3. Project Hope-educating every child

4. When you smoke cigarettes, you are slowly killing yourself.

Task-based reading :

Title: 1._____________of Advertisements The current situation

Ads are of great 2____________ in our daily life and we can see and hear them everywhere, so we are used to them very much.

3_______

They 4__________ information and use 5 ______________ language and exciting images to try to 6__________people into buying a product or service or7 __________ in an idea.

8_____________ of ads

Commercial ads are9____________________ to promote a product or service and don’t tell you the complete 10_________.

PSAs are often placed 11___________of charge to educate people about health, safety and any other issue which 12_______________ public welfare.

13____________ given to the customers

Think about why you should do the things 14_________by the ads,or buy the product or service the ad promotes and be 15________ about advertisements.

Post-Reading :

Work in groups and have a discussion. Discuss the advantages and disadvantages of advertisements in groups. A:

What do you think of advertisements? B:

…

Advantages:

Aim to benefit the public and help people live better lives

Make our life colorful

Spread information and keep us informed of the new products and broaden our horizons

Provide us with various goods and services

Encourage people to spend more money on goods,

which will stimulate

consumption.(刺激消费)

Manufacturers（制造商）

will provide more high-quality （高质量的）products because of competition

Manufacturers will make a lot of money

Disadvantages:

Persuade people to buy goods that they don’t need.

Waste our money. It is a waste of money.

Disturb our life( fill our letterboxes, interrupt TV

programs)

Too many leaflets(传单)are given out and people throw them away without looking at it, so it not only wastes paper but also pollutes the environment.

Increase the cost (成本)of

products and the cost will be passed on to （转嫁给）the customers.

Untrue ads cheat consumers .People have spent the money but don’t get what they want.

Lose their individuality. (个性)

People go after fashion and buy the same goods such as clothes, which makes them appear alike.

Advice: When it comes to ads,

should use our intelligence and not be a slave to them!

should have strong laws to punish the people who use ads to cheat people. Ability developing:

Look at the following pictures，and design slogans for some ads. What slogans will you design? (Finish the task in groups of four within 3 minutes)

Possible versions: No water, no life. Please save water! It’s the source of life! Don’t let our tears be the last drop of water! 4.

The wounds of the earth call for water!

5.

Slogan:

(口号，标语）

Ask for more 渴望无限（百事可乐）

The last is great.味道好极了

（雀巢

咖啡）

Everything is possible. 一切皆有可能

Take TOSHIBA, take the world. 拥有

东芝，拥有世界（东芝电脑）

A good slogan needs to be: Simple Easy to remember Meaningful …

Can you think about a good slogan for each ad? Enjoy your music, Enjoy your Sony! No driving after drinking Protect environment, Protect our life Come here, make your dreams come true! What we learned today? 1.We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.

2.We can have our own attitudes towards advertisements now.

Homework:

1.Write a composition about the advantages and disadvantages of advertisements .

2. Preview for the next class. Bye-bye!