Reading(1)：Advertisements课堂实录

Module 4 Unit1

Advertising Reading I

Advertisements Teaching aims:

1.

Make students understand the text and gain more information about advertisements. 2.

To help students develop the ability of reading expository writing. 3.

To help students make a wise choice when buying things. Teaching Important and difficult points :

1. Help the students to learn about public service and commercial advertisements 2. Help the students to learn to build up an advertising campaign

Teaching ways:

1. Discussion in pairs or in groups. 2. Task-based in-class activities.3. Listening

Teaching Aids:

A tape recorder and a multimedia classroom.

Teaching Procedure

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Teaching procedures: Step 1 Lead-in Play some videosto enjoy two short videos about advertisement and discussion these advertisements.

Step 2

Skimming 1. Go through the passage quickly and answer the questions in Part A.

①What do ads try to persuade people to do?

②What does PSAs stand for?

③What are PSAs meant to do?

Task1. Read the following sentences and decide whether they are true (T) or false (F) according to the article. 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. - 1 -

3. PSAs are only found in newspapers and on TV. 4. PSAs and commercials ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Step3

Careful reading Task2. Please read the article carefully and then try to find some information about commercial ads and public service ads. Commercial ads Public service ads 1. A commercial ads is one which 1. A PSA is often run (3)_________, someone has (1)_________ to and is (4)_______ to educate people (2)_________

a product or service.

about health, safety, or any other problem that affects(5)___________. 2.Not all ads tell people the 2. PSAs use (8) _____ pictures (6)__________ truth, so people must and(9)_______ language, but they (7)______ ______the methods used are made to serve the public. PSAs in ads to

try and sell us things

(10)___ to teach people and help people lead better lives.

Task3. Read the article once more and find the answers to the following questions 1) Where are advertisements most commonly found? 2) Why are some of the advertisements clever according to the article? 3) When did China begin a nationwide public service advertising campaign? 4) Why should we follow the advice in PSAs? Step4. Discussion 1. What do you think of the ads in our lives? 2. Do they play a positive role in our lives? Why or why not?

Step5. Homework 1. Read the passage carefully and review the new words and phrases. 2. Make a summary of the text. - 2 -