Reading(1)：Advertisements优秀教学设计

Advertising M4U1 Reading

Senior Two 无锡市玉祁高级中学 周枫

教材与学情分析：

模块四第一单元话题是Advertising，Reading是一篇关于广告的说明类的文章,要求学生熟悉说明文文体的特点。高一的学生在英语方面应该掌握一定的阅读技巧和基本的写作和口语表达能力，因此这堂课笔者着重培养学生的英语说明文阅读和写作、口语表达的能力。先借助reading的文章进行阅读，然后通过比较商业广告和公益广告异同加深对广告的理解，最后指导学生进行广告标语设计，引导学生归纳总结出好的广告设计的优点，并运用到自己设计的广告口号设计中。

Ⅰ.Teaching objectives: 1.To get a general idea of the passage 2.To learn differences and similarities of two kinds of ads

3.To improve ability by learning how to read expository 4.To figure out and design attractive slogans for ads Ⅱ.Teaching important points 1.To enable students to fully understand the expository writing. 2.To train students’ reading ability and writing skills and enable them to have the right attitudes towards commercial ads and PSAs. III. Teaching difficult points 1.How can we develop students’ reading and writing ability?

2.How to design an attractive slogan for an ad? IV.Teaching procedures: Task 1 Lead-in ---Viewing and thinking 1. Watch the video to arouse their interest about the advertisement. 2. Ask three questions about the video, showing some pictures at the same time. Q: What is the video about? What does the advertisement persuade us to do?

Will you buy it? Why or why not?

A:I choose to buy the dog food in that_______ and _______./ Buying the dog food may___________ and ____________. Task 2 Listening Fill in the blanks with 10 missing words while listening to a short passage about the advertisement to learn more about it. Task 3 Guessing and classifying 1.Ask the students to figure out the target audience after watching each video. 2.Ask the students to classify the four videos into two groups(commercial ads or PSAs). Task4 Read for detail

1.Ask students to answer the following three questions based on reading commercial ads:

Q:Does an advertisement tell people the complete truth? Any examples? Any tips? 2.

Lead students to conclude a typical writing of expository writing:subject ,example, supporting information. 3.

Ask students to read the information about PSAs and find out similarities and differences between commercial ads and PSAs. Task5 Brainstorming 1.

Ask students to match the slogan with its product. Task6 Critical thinking 1.

Ask the students to figure out what makes a good and attractive ad. Task7 Challenge yourself Design a slogan: 1.For a commercial ad: try to sell something to eat or

drink to target audience--classmates. 2.For a PSA: about shool life, such as protecting

flowers; saving water; respecting others and so on. Task8 Extension

Give an outline (提纲) for a passage concerning

Our School Uniform(subject) As is known to all, /It is known to all that... is... because.... Supporting details:

1.To begin with/In the first place,.... 2.Moreover/What's more/Furthermore....

3.Last but not least,.... Conclusion:In conclusion/To sum up/In the final analysis,.... Task9 Daily sharing

Whether we like it or not, ads have become part of our life.

What we can do is to be smart about them. Meanwhile,we should hold a proper attitude towards ads

and keep our mind clear. Task10 Assignment 1.Review the passage we have learned today. 2.Write about 120 words to describe an ad and make comments on it.

(subject, supporting information, conclusion)