Reading(1)：Advertisements课堂实录【3】

M4 UNIT 1 READING Teaching Aims: 

To learn more about advertisements 

To learn how to read an expository writing 

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life Teaching Procedure: Step 1 Lead-in Let all the students match the ads with their brands. Just do it. Nike. Impossible is nothing. addidas He who loves me follows me. KAPPA To be number 1. ERKE I can play. peak Keep moving. Anta Step 2 reading strategy 

Do you know how to read an expository article? 1)

What is expository writing meant to do? 2)

What is its basic format? Ss: … (Remind them to concentrate on the letters in bold ) Step 3 fast reading Now let’s read the article to check whether your prediction is correct or not. First of all, please open your book to page 2. Go through the questions below first and then read the text silently to find the answers to the three questions: 1.

How mant kinds of ads are there in the text? 2.

What are they? 3.

Can you some give examples ? Step 4 careful reading Now I think most of you have got a better understanding of the article. Next let’s go on to do the exercise in Part C1. Please go over the article again and answer the following questions. 

1. Ads mainly use written words to persuade people to buy a product or service. 

2.Most people are not aware of how many ads are around them.

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3.Advertisements are always meant to promote a product or service. 

4.PSAs are only found in newspapers and on TV. 

5.PSAs and commercial ads use some of the same methods. 

6.Commercial ads often give us valuable information about how to live our lives. 

7.An ad warning people against smoking is an example of a PSA. Ss: … (Ask them finished it individually) Suggested Answers: F. T . F . F T . F . T Step4 compitition Show some pictures about ads and let students tell us which are PSAS and which are commercial ads. Step 5 listening and consolidation After listening ,fill in the blanks to the text. There are two main types of advertisements---commercial advertisements and public service advertisements.(1)________former is one which someone has paid for (2)_______(advertise) a product or a service. Although we have laws to protect us (3)______ ads that cheat people, we still must be aware (4)______ the skillful methods (5)_______ (use) in ads to try and sell us things. (6)_______ if an ad does not lie, it does not mean it is altogether innocent. We must fall (7)______ this kind of trick. The latter is one (8)_______they are placed for free and meant (9)______（educate）people to believe in an idea which affects public welfare. PSAS deal (10)______ large social problems and are made to serve the public. They also teach us (11)______ to live better lives. Althougt not all ads play tricks (12)______ us, we must all use our intelligence and not be a slave to them.

Step5 discussion

Step 6 homework Write an advertisement for something. Show an exampl to all the students.