Reading(1)：Advertisements公开课教案

Unit 1

advertising

Reading

Teaching aims and purposes:

(1)

Have Students understand reading material by using the

corresponding reading strategies, such as skimming and scanning.

(2) Encourage students to take an active part in the class and connect their own experience with advertisement. (3) Encourage students to express their ideas about advertisements and cultivate their abilities to distinguish different ads and make wise decisions about purchases. Teaching Difficult & Key points: 1.Have students understand the tricks hidden in the slogans of some advertisements. 2. Have students master the structure of an expository writing. Teaching methods

Task-based learning & Pictures

Group work & Discussion

Teaching aids: Projector & Computer Teaching Procedure Step 1 Lead-in

Share my own experience about advertisements with students and Show a KFC picture to students, then ask students the question below:

Q : What is this ?

A: This is an advertisement. Step 2 pre-reading

1.

Pictures presentation

Have students enjoy more pictures of advertisement and ask student to summarize the meaning of advertisement. Then encourage students to discuss the questions below: 1.What is an advertisement? (1).A good way to sell products or services. (2). A good way to make people aware of the needs of others and dangers around them. 2.Where can you find it? 3.Which advertisements make you want to buy a product or service?

2. Group work

Lead students to talk about their own experience with advertisements.

Step 3 Fast -reading T : We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more. Ask the students to read the passage quickly and find the answers to these questions: Q1. What do advertisements encourage people to do?

Q2. How many main types mentioned in the passage? Q3.What does CAs stand for? Q4. What are PSAs meant to do? Step 4 Careful-reading Ask students to read the passage carefully and finish T/ F exercise.

Have students to find the similarities and differences between CAs and PSAs. Q : What are the differences between commercial advertisements and public service advertisements? Step 5 Post-reading

Q: What is a good advertisement? Step 6 advertisement copies appreciation Good to the last drop．

滴滴香浓，意犹未尽。

Obey your thirst．

服从你的渴望。

Impossible made possible．

使不可能变为可能。

Just do it. 只管去做。

Step7 Group work--designing Design a commercial ad: try to sell a kind of drink to students. Design a PSA about school life. (anti-smoking; protect earth;

save water; reading …)

Step8 Homework Finish the article on Page 95.

Design and write some short advertisement copies.