Reading(1)：Advertisements板书设计及意图

课时教学设计

（多媒体对英语教学的应用）

课题

Reading

Advertisements

Teach students some 知识与

detail information about 能力

Advertisements 上课时间

45 minutes Explanation 教学方法

过程与

and practice

参看教学过程

方法

学法指导

Individual work, work pair and 备课时间

1 day

三

维

教

学

目

标

情感态know better about PSAs 度价值and learn something 观

from them. 教学How to support detail ideas in expository writings. 重点课

型

Enable the students to group work. Reading 1

分析

教学难点The differences between CAs and PSAs. 及突破

教学过程

教学老师指导与学生活动

环节

设计意图

To arouse the students’

interest by asking them some interesting questions.

To practise the students’

listening Step1:Lead-in Get the students to answer some questions to introduce the topic. 1. Have you seen the ads before? 2. Do you like advertisements? 3. Can you give some examples of these types of advertisements? 4. Where can we find ads in our lives?

Step2:Skimming Reading Read the article quickly while listening and answer the following questions. 1. What do ads try to persuade people to do? To buy a product or service, or to believe in

and develop

2

an idea. 2. What does PSA stand for? Public service advertisements. 3. What do PSAs aim to do? They aim to teach us and help us lead better lives.

Step 3: Further Reading their comprehension ability

To have the Have the students fill in the blanks in the form of a students composition. Para.1 Introduction of advertisements know better about 1.We can find advertisements almost everywhere

Advertisemwe go. ents 2.We are so used to them that we are not aware of

through how many ads are around us.

Para.(2-4)

Supporting details Para2. What an advertisement is. exercises and how to write expository 3.

An advertisement is meant

(mean) to persuade writings. people to

buy a product or service

(serve), or to believe in an idea.

4. There are two

main types of advertisements--- 3

commercial (commerce) ads and public service ads

Para3. Not all the advertisements tell us the complete truth.

5.

Even if

an ad doesn’t lie, it doesn’t mean it is altogether innocent. 6.The sentence “Bright-Teeth fights bad breath” tries to fool you into assuming that the toothpaste cures (cure) bad breath. 7. The sentence “You are proud of your cooking, so shouldn’t you buy the very freshest” intends to tell people that

you are a good cook (cook), you need to buy the freshest (fresh) food in our grocery.

Para4.PSAS aim to teach us and help us lead better lives. 8.Not all ads play tricks on us. 9.PSAs and commercial ads use some of the same methods. 10. All of these ads are meant to benefit 4

(beneficial) the public, and you can often learn a lot by following (follow) the advice they give.

Para. 5 author’s opinions

11.When it comes to advertisements, we must all use our intelligence (intelligent) and not be a slave to them.

Step4 Exercises : correct the mistakes

To

get the Advertisements play an important part on our

students to lives. They usually use attracted pictures and make good clever languages to

persuade people to buy

use of the product or service or believe in an idea. knowledge learnt There are two main types of advertisement

we

–commercial advertisements and public service today advertisements. A commercial advertisement is one who someone

paid for to promote a product or service. Public service advertisements are intended for to educate people about health, safety and any other issue which affect social welfare. It aim to teach us and help us lead good lives.

5

Step5:conclusion To Review the similarities and differences between consolidate CAs and PSAs. what we have learnt today.

作

业

课后It is useful for the students to learn from practising. 反思

Write a composition about

advertisements. Preview for next class. 6