Reading(1)：Advertisements教学设计内容推荐

M4U1 Reading

Advertisements

教

材：牛津高中英语(模块四) 单

元：Unit 1 Advertising

板

块：Reading 1 作

者：尉凌峰

Teaching aims 1. To get a general idea of the whole text.

2. To train gist-reading skill and learn the main point of each paragraph of the text. 3. To be familiar with the detailed information about the text. 4. To master the reading strategy for expository writing. 5.To develop students’ ability of self-learning and cooperation. Key and difficult points 1. To be able to find out the similarities and differences of commercial ads and PSAs. 2. Have a better understanding of the advantages and disadvantages of ads and hold a proper attitude to ads. Teaching aids Blackboard，multi-media. Teaching procedures 1.

Lead-in (videos, pictures) Ask students to watch a short advertisement video to introduce advertisement. Then show some pictures to consolidate students’ understanding of advertisement.

2.

Fast Reading Reading strategy Expository writing（说明文）

is meant to introduce you to basic information on a topic. It usually follows the same format(格式)：

introduction of the subject

Part1：___1___ examples and facts that develop or support the idea

Part2：__2____，___3___，____4__

conclusion

Part3：___5__

Read the following article quickly and answer two questions. 1.

What do ads try to persuade people to do? To buy a product or service or to believe in an idea.

2.

What does PSA stand for？

Public service advertisement

3.

Detailed Reading

Match Para.1

a.public service ads

Para.2

b.the advice on ads

Para.3

c.What is an ad?

Para.4

d.brief introduction of ads

Para.5

e.untrue claims about products

True (T) or False (F). Circle your answers. 1.Most people are not aware of how many ads are around them.

T / F

2. PSAs are only found in newspapers and on TV.

magazines, the Internet

T / F

3. An ad warning people against smoking is an example of a PSA.

T / F

4. Commercial ads can give us valuable information about how to live our lives.

PSAs

T / F

5. PSAs and commercial ads use some of the same methods.

T / F

Read the article once more and find the answers to the following questions. 1.

Where are advertisements are usually found? They are usually found in newspapers and magazines, on the Internet, radio and television.

2.

Why are some of the advertisements clever according to the article? Because even if it does not lie, it does not mean it is altogether innocent. 3.

When did China begin a nationwide public service advertising campaign? In 1996 4.

Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.

4.

Group work Find out the similarities and the differences between commercial ads and PSAs. similarities

Places Commercial ads PSAs newspapers, magazines, the Internet, radio, television

methods attractive pictures and clever language

differences

purpose Commercial ads to promote a product or service not free PSAs to educate people cost free of charge Reliance(可靠性) tricks reliant 5.

Fill in the blanks

Ads are an 1._important_____ part of our lives.

What is an ad?

•

Include 2. _commercial____ads and PSAs. •

Use 3._attractive____ pictures and clever

language. •

Encourage us to buy a product or service or believe in an idea. Does an ad tell people

•

Be aware of the skillful methods. the complete truth?

What is a PSA? •

Try not to 4. _fall____ for the trick. •

Mean to teach us. •

Help us 5.lead_____ better lives.

Conclusion

We must use our 6.__intelligence________ and not be a slave to ads.

6.

Debate Have a debate about the advantages and disadvantages of ads in your groups, and then we will choose some groups to present your debate.

7.

Summary and Homework

1.Write a short passage about the advantages and disadvantages of the ads. 2.Underline the difficult language points on your book.