Welcome to the unit优质课教案内容

M4U1Welcome to the unit 教学材料的分析：

本单元的主题是广告。本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生兴趣的作用。提供机会让学生对日常生活中的广告有所了解，然后

要求同学们区分两种不同的广告类型，同时也通过这堂课的内容锻炼他们的口语。

教学目标：

1）知识目标

1. To make students aware of the role of advertising in our daily life 2. To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them

3. To discuss some questions to improve their speaking ability

2）情感目标

1. To make student aware of not all ads are true.

2. To make Ss pay more attention to the public service ads. 教学重点和难点：

1. To help students understand the role of ads

2. The usages of some key words 教学方法：

Discuss in pairs or in groups Communicative teaching methods Audio-visual teaching methods Task-based teaching methods 教学步骤：

Step One: Leading-in Please enjoy a piece of TV show, and think about what it is. （此处是大家很熟悉的鸿星尔克广告，广告标语也非常熟悉）

Then we can enjoy more pictures of different advertisements (ads). （选取来自不同地方的广告，如电视，杂志，公车上等，

对下一个问题有很好的提示）

Step Two: Brainstorming After looking at some ads, discuss the following two questions:

1.

Where can we find these ads? ____________________________________________________ 2.

Do you like them? Why?

_______________________________________________________ Step Three: Observation Observe the four pictures on Page1. Try to divide them into two parts.

___________________________

____________________________

Step Four:

picture talking Read the instructions and focus on the four posters. Find a partner and try to answer these questions:（此处重点讨论他们对四副广告的理解，并对其进行一定的思考）

1.

What image(s) can you see on each poster? __________________________________________ 2.

What can you read on each poster? ________________________________________________ 3.

What can you learn from each poster? ______________________________________________ Step Five: Discussion Do you believe that advertisements tell the complete truth? Why or why not? （此处给同学们适当的提示）

_________________________________________________________________________ Step Six: Slogans of Ads We know each advertisement has its slogan to make people acquainted with it. Just as the one we have watched at the beginning of the class. Now Please match some famous brands with their slogans:

1.

Feel the new space.

A

2.

Ask for more.

B

3.

Anything is possible.

C

4.

Just do it.

D

5. Let’s make things better

E

Step Seven: Presentation Now we will try to design slogans for some products and public concerns by ourselves. Each group will do one, please think carefully and have discussion in your group. If you have any question, hold your hand up. （此环节重在学生们的团体合作，及创造思维的培养，另外通过学生的表演将本课堂推向高潮）

Pictures for your reference: Group1: Clinique facial soap （倩碧洁面皂）

_______________________________________________________________________ Group 2: Green Tea _________________________________

Group 3: Snickers Chocolate (士力架巧克力)

______________________________________ Group 4: No smoking __________________________________

Group 5: Drunk driving

_______________________________________

Group 6: Protecting water resource

___________________________________________________________________________ Step eight: Homework 1. Look for more interesting ads and show them to your classmates next time. 2. Make good preparations for Reading part. 教学后记: 本堂课总体上达到了教学要求和目标，学生们完成的很好。从开始的引入环节到最后的表现环节，学生们都非常积极参与，踊跃回答问题，在讨论环节，做到人人参与，英文表达环节，做到做好充分的准备，尽可能用流利常见的英文表达。最后的展示环节，竞争激烈，想法有创意，团体合作默契。

遗憾的就是在时间方面没有把握好，最后的展示环节没有充足的时间给同学们展示及欣赏，而是急匆匆的，在前面的图片讨论环节可以适当地压缩时间，因为同学们对图片已经做了很好的了解。