Project(1): Developing an ad campaign教案2

牛津高中英语教学设计

教

材：牛津高中英语(模块四)高一下学期

文档内容：教学设计—教案

单

元：Unit 1 Advertising 板

块：Project

Anti-smoking ad campaign 作

者：张秋

Thoughts on the design: 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。

Teaching aims:

1.Get to know how to cooperate and do the project with classmates. 2.To gain the general idea of how to develop an ad campaign. 3.To develop students’ listening , speaking ,reading and writing ability.

4.To apply the skills learnt in this section and develop an ad campaign by themselves. Teaching procedures: Step one: Lead-in

Watch a short video clip about smoking kills and answer the questions: 1.

What is the ad about? 2.

What can we learn from it?

[Explanation] 通过观看关于反吸烟的广告视频，激发学生兴趣，自然进入本课主题：创办一个公益广告宣传活动。

Step two: Reading Task1 Fast reading

Match the main idea with each paragraph.

Para 1

a. The target audience, the aim and the content of their ad campaign. Para 2

b. The different ways used to get their message across. Para 3

c. The slogan and logo. Para 4

d. The subject and the reason why the writer chose it as the subject of their ad campaign.

[Explanation] 通过阅读反吸烟广告宣传单，注意文章段落结构，了解广告宣传单的基本格式，为学生设计

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并呈现自己的广告宣传单提供了可依照的范例。

Task 2

Careful reading

Read the sample again and try to answer the following questions. Para1---- (1).What is the subject of their ad campaign?

The subject of their ad campaign is ______________. (2).Why do they choose anti-smoking as the subject of their ad campaign?

Every year millions of people die___________ smoking.

Smoking cause great _________ to the welfare of the people.

That’s why we have chosen ____________ as the subject of our ad campaign. Para2----(3).Who is the target audience for their ad campaign?

The target audience is _____________. (4).What is the aim of their ad campaign?

Our main aim is to _______________. (5).What is the content of their ad campaign?

We will________________.

And we will____________________. Para3----(6).What are the different ways used to get their message across?

We will_____________.

Our website will __________________.

We will________________________. Para4----(7).What is their slogan?

Our slogan is __________________. (8).Why do they choose this picture as their logo?

They want to use this logo to ___________________.

[Explanation] 让学生仔细阅读文章的每一部分，处理相关细节问题，培养学生精读并发现信息的能力，学生在完成此阅读填空任务后，可以掌握反吸烟广告宣传活动的细节信息，从而给学生自己创办广告宣传活动提供参考。

Step3

Summary

Use mind map to summarize the structure of this passage.

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Step four

Micro-lesson How to promote an ad campaign? More sentence structures: 1.For the subject and reasons:

Our group chose this topic because …

This is why we have chosen ...as the subject of our ad campaign. 2.For the aim,target audience and the content: The target audience is... Our main aim is to... We will... 3.

For the ways:

To begin with,we will...

In addition,we will...

Finally,we will... 4.

For the slogan and logo:

The slogan of our ad campaign is...,which aims to...

We have...in our logo.

This is why we chose...as our logo.

We want to use this logo to... [Explanation] 在这一部分，给学生提供一些可用的句式结构，让学生能够根据广告宣传活动的几个关键要素再结合这些句式结构将自己的活动内容进行细化，培养学生的写作能力。

Step Five

Group work Developing your own ad campaign

1.

Work in groups and decide the subject of your ad campaign. Environmental protection ( Water pollution, Air pollution,Global warming) Anti-drugs

World Earth Day Animal protection

Nationwide reading Family

Caring for the elderly Road safety

Food safety

No car day

Safe driving No plastic bags

Low Carbon Lifestyle

...

[Explanation]

在这一部分，给学生展示一些社会热点话题，引起学生想要创办一个相关主题的广告宣传活动的兴趣,引导学生讨论并确定本组主题。

2.

Presentation Hello, everyone! I’m…

I’ll give a presentation on behalf of Group…

The topic of our ad campaign is _____________________________________________________________________

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___________________________________________________________________________________________________________________________________________________________________________________________________________________________At last, please join us in wishing our campaign a great success. [Explanation]

在这一环节中，学生根据前面阅读范文所总结的文章结构和主要要素，小组合作讨论，分工完成本组公益广告宣传活动的设计。

Step Six

Homework

Polish the ad campaign you designed during the class.

[Explanation]

课后学生将其讨论的广告宣传活动方案写成作文。

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