Welcome to the unit教学评价实录

Unit1Advertising Period 1 welcome to the unit Teaching Aims: 1.

Guide Ss to talk about different advertisements, including commercial advertisements and three public service advertisements. 2.

Help Ss get some idea of the two main types of advertisements and their respective purposes. 3.

Help Ss improve their skills through practicing. Teaching Key Point and Teaching Difficulties: 1.

Help Ss gain a better understanding of the role of ads and different purposes of the two types of ads. 2.

Help Ss improving their speaking skills. Teaching Procedures: Step 1 lead-in

1.

Let Ss look at some posters on the blackboard. And let them know what the ad is.

2.

Play a guessing game. Arouse Ss interests by showing them some ads products or services they

are unfamiliar with. Ask Ss to guess what kind of products or service of being advertised. And

ask Ss to distinguish between commercial advertisement and public service advertisement. 3.

Let Ss to listen to some ads, let them know what the language characteristic is. 4. Encourage some Ss to present the ads .Get the whole class to guess what product or services the ads are about, asking them the following questions: 1).Where do we see these ads? 2).Are these good advertisements? Why? Step 2 Speaking Let Ss open the books, turn to page 1.Read the instruction and encourage Ss to discuss each of the posters. Ss work in groups of four or six, asking each other: 1).What images can you see on Poster One / Two / Three...?e 2).What can you read on it?

3)What dose it try to tell us？

Then encourage Ss to focus on the function of the commercial advertisements and the public service advertisements. Ask Ss questions about each poster and provide them useful information. Step3 Pair work

Organize Ss into groups of four or allow them to form their own groups. Ask them to discuss the two questions on page 1. They should exchange their opinions and all of them have a change to speak. Ask some groups to report their answers in the class. Step4 Consolidation

Summarize the lesson; let Ss know what the main purpose of the advertisement is. Step5 Blackboard Design Advertisement

Definition

using words or pictures to persuade people to buy the product or service, or

(定义）

Types Language Characteristics (语言特点）

believe in an idea. commercial advertisements / CAs 1.interesting

2.attractive 3.creative 4.short and simple

Aims(目的）

1.to persuade people to buy the 1.to educate people about the health, product and service 2.to make money

safety and social problems 2.to serve the public public service advertisements / PSAs 1.educating meaning 2.serious Step6 Homework

1.Write a short article about your opinions

on ads.. 2.Get ready for the Reading part