Reading(1)：Advertisements教学设计

连云港高级中学2017-2018学年第二学期M4U1Reading教学设计

备课：高晓航

2018/05/14 Notes:

Learning aims（学习目标）

1. to gain some information about advertisement by skimming and scanning. 2. to master the strategy of reading expository writing and become competent in reading

expository writing.

3. to realize that it is important to have a dialectical perspective towards advertisements.

Key points and difficult points（重难点）: have a logical thinking about advertisements.

Learning method（学习方法）: Skimming, scanning and cooperating with group members.

Learning procedures: （学习过程）

Step 1 Lead in (导入）

1.

Watch a short video and answer the following questions:

1)What kind of product or idea is being advertised?

2)What's the type of the advertisement?

2. Classify the advertisements.

(This part is to arouse the students’ interest and lead to the topic of the passage. )

Step 2 Reading Comprehension

1. Read the reading strategy on page 3 and answer the following questions.

学习方法

1) What kind of writing is this passage? __expository writing__ reading strategy

2) What is its function? It is meant to introduce you to _basic information on a topic_

3) What’s its format?

①_introduction of the subject_ ②_examples_ and _facts_ that develop or support an idea

③__conclusion_

2. Skimming: Reading the passage quickly, divide the passage into several parts and match the

main idea of each paragraph.

Part1 (para. _1____)

Brief introduction to

__advertisements___

学习方法

Part2 (para. _2-4__)

what advertisements do. skimming

Para.__2___

__definition___of ads, CAs and PSAs.

Para.__3___

___CAs___don't tell people the complete truth.

Para.__4___

___PSAs___serve the public.

Part3 (para. __5__)

_conclusion_we must all use our intelligence and not be a slave to

them.

3. Scanning: read the passage carefully and finish the following questions.

(1)

Find out the answers in paragraph 3.

a.

What is the writer’s idea about whether an ad tells people the truth?

___However,…be aware of the skilful methods…_____ Module4 Unit1 Reading I

1 / 4 Don't put off till tomorrow what should be done today. 今日事，今日毕。

连云港高级中学2017-2018学年第二学期M4U1Reading教学设计

备课：高晓航

2018/05/14 ___Even if …, it does not mean it is altogether innocent. b.

What facts are used to support the writer’s opinion? ___2 examples:

toothpaste; grocery________________ c.

What conclusion does the writer give us? ___We must not fall for this kind of trick !____________ (2)

Find out the answers in paragraph 4.

学习方法

scanning

a.

Topic sentence:

…, but they are made to serve the public. PSAs aim to teach us and help us lead better lives.

b.

Supporting facts:

Our government use PSAs to educate people for many years.

China began a nationwide public service advertising campaign in 1996.

Some examples: …deal with widespread social concerns also…encourage…; even…teach…

c.

Conclusion:

All of these ads are meant to benefit the public, and you can often learn a lot by following the

advice they give.

(3)

Can you find some specific examples and facts in the passage?

A toothpaste ad; a grocery food ad; Yes to life, no to drugs; Knowledge changes life; Project

Hope–

educating every child; When you smoke cigarettes, you are slowly killing yourself.

Step 3 Group work

Discuss the similarities and the differences between commercial ads and public service ads in

each group. 学习方法

1.

Matching game

Discussion •

Similar

Places found

Purposes

•

Different

Methods used

Validity(正确性)

2. Fill in blanks

Similarities

Places found

Methods used

___clever__________ language Newspapers、M_agazines_

___attractive________pictures The Internet、R_adio ____

T_elevision_、Billboards

Types

Differences

[][[来源:学§科§网]

2 / 4 Don't put off till tomorrow what should be done today. 今日事，今日毕。

连云港高级中学2017-2018学年第二学期M4U1Reading教学设计

备课：高晓航

2018/05/14 purposes Commercial

ads validity确实性

To promote a product or They do not tell you the complete service truth. To educate people about They are helpful and we can learn a health, safety, or any lot by following the advice they give. other problem that affects public welfare. Examples

“Bright-teeth fights bad breath!”

“You are proud of your cooking, so shouldn’t you buy the very freshest food?”

●Yes to life, no to drugs.

●Knowledge changes life.

●Project Hope--educating every child. ●When you smoke, you are slowly killing yourself.

PSAs Types

Commercial ads PSAs Step 4 Consolidation: fill in the blanks with the right sentences.

A. We must not fall for this kind of trick!

B. What is an advertisement? C. There are two main types of advertisements--commercial advertisements and

public service advertisements (PSAs).

Advertisements Nowadays, we can see advertisements almost wherever we go. …

1___B______ An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. 2______C_____ A commercial advertisement is one which someone has paid for to advertise a product or service. …

Does an advertisement tell people the complete truth? . …The grocery just hopes that when you read the ad, you will feel pleased about the nice comment, remember the words ‘freshest food’ and make a mental connection with the food in the grocery. 3______A________

Discuss: what are the functions of these three sentences belong to? (cue: t_opic____;c_oherence___;l__ogic_____)

3 / 4 Don't put off till tomorrow what should be done today. 今日事，今日毕。

连云港高级中学2017-2018学年第二学期M4U1Reading教学设计

备课：高晓航

2018/05/14 Step 5 Logical thinking Based on the logic sentence ““We must not fall for this kind of trick!”, let’s have a logical thinking with the following questions. 1. How can we judge advertisements from a dialectical perspective（辩证的角度）? 2. What's your idea towards commercial trick and other tricks in your daily life? Conclusion:

Every coin has its two sides. There is no exception for ads. It is hard to decide whether the ad is positive or negative. Think

about why you should do the things the ad suggests, or buy the product or service the ad promotes. In general, we should be smart about ads and be smart about what we believe.

(This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and then ask some students to express themselves. This also helps the students form proper attitudes towards ads. ) Step 6 Homework 1.

Review what we have learned in this class. 2.

Choose a topic and design an ad and a slogan for it.

学习方法

Logical thinking

4 / 4 Don't put off till tomorrow what should be done today. 今日事，今日毕。