Reading(1)：Advertisements第二课时教学实录

Unit 1 Advertising Reading: Advertisement Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers 

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words

Teaching Procedure: Step One: Leading-in

What might be talked about in the article?

This step is to help them predict the contents of the passage which is of great help to improving their reading comprehension ability. Step Two: Reading Comprehension

Go through the questions in part A first and then read the text silently to find the answers to the three questions: 1)

What do ads try to persuade people to do?

2)

What does PSA stand for? 3)

What do PSAs aim to do?

(Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )

Part C1: 

Most people are not aware of how many ads are around them. 

Advertisements are always meant to promote a product or service. 

PSAs are only found in newspapers and on TV. 

PSAs and commercial ads use some of the same methods. 

Commercial ads often give us valuable information about how to live our lives. 

An ad warning people against smoking is an example of a PSA. Next let’s go on to do the exercise in Part C2. Please go over the article again and answer the following questions.

Part C2: 

Where are advertisements usually found? 

What is the major distinction between commercial advertisements and PSAs? 

Why are some of the advertisements clever according to the article? 

When did China begin a nationwide public service advertising campaign? 

Why should we follow the advice in PSAs?

Step Three: Reading Strategy

What is expository writing meant to do? 1)

What is its basic format?

Ss: …

(Remind them to concentrate on the letters in bold )

Step Four: Post-reading Discussion

What are the differences between commercial ads and public service ads? 1)

Do you think young people are easily persuaded by ads? Why or why not? 2)

What is the best PSA you have ever seen? Why do you think it is impressive?

(This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.) Step Five: Homework

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to complete the remaining exercises on Page 4 and 5. 

to do parts A1 and A2 on Page 90 in Workbook