Reading(1)：Advertisements名师课堂实录

Model4Unit1 Reading —

Advertisements Changde Foreign Language School

牟正芳

I. Teaching Aims 1.

Grasp some basic information about advertisements; 2.

Learn how to read and write an expository writing by using mind maps; 3.

To develop students’ core competences, especially thinking qualities. II. Teaching difficulties

1.

How to help students’ use mind maps in reading and writing. III. Teaching procedures

Step 1 Lead- in

Enjoy a short video of an ad to introduce the topic and arouse Ss’ interest in advertisements. Step 2 Fast Reading

Skim and scan paragraph 2 and answer the questions: 1. What is an advertisement? 2. How many types of ads are mentioned and what are they?

Step 3 Detailed Reading Read para.2-4 aloud to find the similarities and differences between commercial ads and PSAs. Then, finish the following mind map.

Topic: Advertisements

Step 4 Conclusion Since there are so many advertisements in our daily life, can we believe all of them completely? What’s the author’s advice? Read the last paragraph, and get the author’s suggestions.

(Use our intelligence! Don’t be a slave to them ! )

Step 5 Structure

Activity1:

Look through the whole passage and pay attention to the subtitles, choose the structure of this passage.

Activity 2: Finish the brace map.

Students have to go through the whole passage and conclude the structure.

Expository Writing

Para.1

We can find ads almost

wherever we go.

---__________________

Para. 2

What is an ad? Para. 3

Does an ad tell people

the complete truth?

--- ___________________ Para. 4

Public service ads.

Para.5

The writer's suggestions

--- ___________________

Step 6 Expository Writing

Since we’ve learnt the basic structure of an expository writing, let’s practice it and write a short passage. 你想为日常生活中某件物品(如书包、鞋子、汽车、手机……)

设计添加新功能。请以“My Magic… ”为题写一篇英语短文,介绍你的创意。

Activity 1: Discussion & Design a mind map 1. Discuss and draw a mind map about your magic idea. 2. Present some of your mind maps. Activity 2: Sample Writing

1. Show Ss my sample writing and analyze the good points.

Step7. Homework

1.

Finish your expository writing.