Reading(1)：Advertisements课时教案

Period 2 Reading Teaching Aims: ⑴ To improve students’ reading ability on reading expository ⑵ Enable students’ get the general knowledge of commercial ads and public ads ⑶ To let students know how to read expository writing Teaching Important Points: ⑴ To improve students’ reading ability on reading expository ⑵ To let students know how to read expository writing Teaching Difficult Points: ⑴ How to improve students’ reading ability on reading expository writing ⑵ How to let students read expository writing Teaching procedure: Step1 Lead-in Thorough PPT, T can guide students to look at some commercial ads and public service ads and then ask questions like these: T: Let’ share some beautiful pictures first. What are they? (advertisements) As we know, ads are parts of our daily life. We can see them everywhere, especially when we watch TV. Do you like them? T: Look at these pictures. Can you guess what kind of product or service is being advertised ? (T then shows some pictures in part of welcoming to the unit) Advertisement is now playing an important part in our life. Do you know how many kinds are there? And do you believe that ads tell the complete truth? Let’s look at a story on P2: Advertisement. Step 2 Reading 1.Fast reading Guide students go through the whole article, especially pay attention to the titles and the subtitles of the article. T: what do you think might be discussed in the article from the title? After Ss finish reading, T then go on asking some questions about the passage. Q: What do advertisements encourage people to do? What does PSAs stand for? What are PSAs meant to do? 2. Intensive reading (1) Invite one student to read the first passage and invite students to get the general idea of the passage. (2) Detail reading Read the following sentences and decide whether the statements in the following is true or false.

① Advertisements are found in many places. ② PSAs are only found in newspapers. ③ All advertisements tell the complete truth. ④ PSAs and commercial ads use some of the same methods. ⑤ Commercial ads can often give us valuable information about how to live our lives. ⑥ An ad warning people against smoking is an example of a PSA. (1 T 2F 3F 4T 5F 6T) (3) Discuss the structure of this article. How many parts is this article divided into? Part 1 introduction of this article Part 2 supporting details Part 3 conclusion T then ask Ss to read reading strategy: how to read a expository writing and tell them expository writing usually follows the same basic format. So when reading expository writing, we should pay attention to the information that comes after a statement. This information usually supports the main idea. e.g. Let’s look at paragraph 3. What is the subject of this part? What information supports the idea? What is the conclusion? (4).Reading comprehension Ask Ss to summarize the differences and similarities between the two types of advertisements. Types of ads Similarities differences Examples Places found Methods used purposes validity Commercial ads Billboards, newspapers, magazines, the Internet, radio, television Persuasive language, exciting images To promote a product or service They do not tell you the complete truth. ‘Bright-teeth fights bad breath!’

‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’

PSAs To educate people about health, safety or any other issue which affects public welfare They are helpful and we can learn a lot by following the advice they give. ‘Yes to life, no to drugs’

‘Knowledge changes life’

‘Project Hope-schooling every child’

‘smoking is committing suicide slowly’

Step 3 Discussion Now ads are becoming parts of our daily life. Do you like them? Do you think it is necessary? Let’s have a discussion. Step 4 conclusion and homework