Reading(1)：AdvertisementsPPT专用课堂实录内容

扬大附中高一英语导学案 授课人： 戴庆华

M4 U1

Advertising

Welcome & Reading ：Advertisement

Learning Aims:

1. Ss can have a good understanding of the whole article and learn about what advertisements are.

2. Ss will know the differences between commercial ads and public service ads. 3. Ss will learn about the various methods used in advertising and China’s public service advertising campaign. 4. Ss will know how to read expository writing. Learning important points:

Learning about the differences between commercial ads and public service ads and how the ads affect people’s life.

Learning procedures:

Step1 Welcome to the unit 1. Observe the 4 posters on page 1 and find what each ad tries to tell us.

Poster 1 __________________________________________________________ Poster 2 __________________________________________________________ Poster 3 __________________________________________________________ Poster 4 __________________________________________________________ 2. Classify these 4 ads into 2 categories and state your reasons.

__________________________________________________________________ Step 2 Reading 1. Fast-reading Skim the article and answer these questions in Part A, Page 2 : Ans. to Q1:______________________________________________________________ Ans. to Q2: ______________________________________________________________ Ans. to Q3: ______________________________________________________________ 2. Reading strategy 1. Expository writing is meant to _____________________________ 2. The basic format of expository writing ★_________________________________

★_________________________________

★_________________________________ 3. Careful-reading

(Structure analysis ) Subtitle 1

______________________________________________________________ Subtitle 2

______________________________________________________________ Subtitle 3

______________________________________________________________

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扬大附中高一英语导学案 授课人： 戴庆华 4. Complete the chart below: Similarities Types of ads Places found Methods used Commercial ads

Purpose

Reliance

Differences Examples PSAs Step 4 Exploring

1．Talk about the slogans of some ads in the text 2．Try to add slogans to some ads 3．Group work:

Have you ever bought a product or service after reading or watching an advertisement? Could you share your story with us? Step5 Homework

1．Finish the exercises on Page 4 & 5. 2．Write a short article about the advantages and disadvantages of the ads 3．Reading comprehension

Packing is an important form of advertising．A package can sometimes motivate someone to buy a product．For example，a small child might ask for a chocolate bar that comes in a box with a picture of a cartoon character．The child is more interested in the picture than in the chocolate．Pictures for children to colour or cut out，games printed on a package，or small gilts inside a box also motivate many children to buy products--or to ask their parents for them·

Some packages suggest that a buyer will get something~ for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less．people often prefer to buy the product in a reusable glass or dish，because they believe the container is free．However，the cost of the container is added to the cost of the product．

The size of a package also motivates a buyer．Maybe the package has“Economy Size”printed on it．This suggests that the large size has the most products for the least money．But that is not always true．To find out，a buyer has to know how the product is sold and the price of the basic unit The information on the package should provide some answers．

But the important thing for any buyer to remember is that a package is often an advertisement The words and pictures do not tell the whole story．Only the product inside can do that．

1．Why can we say that package is an important form of advertising? 2．What does the sentence “a buyer will get something for nothing” most probably mean? 3．Why do people prefer to buy the product sold in a glass or dish? 4．What suggestion does the author give in the passage?

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