Reading(1)：Advertisements评课稿

Module4

Unit1 Advertising

Reading

After learning this article, you will

♣ have a good understanding of advertisements, including its definition and two

types as well as their similarities and differences.

♣ be able to express your own ideas about advertisements.

♣ hold a rational attitude towards advertisements through

discussion and develop your critical thinking.

Task 1: Get a basic understanding of advertisements

1. What is an advertisement?

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2. How many types of advertisements? And what are they?

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3. What are the different aims of advertisements?

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Task 2: Learn commercial advertisements

Does an advertisement tell people the compete truth?

1. The author’s opinion:

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2. Examples to support the above idea:

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3. The author’s conclusion:

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4. Do you agree with the author’s opinion? Why or why not? Give

some examples from your own experiences.

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Task 3: Comparative reading (work in pairs)

Try to find the similarities and differences between commercial

advertisements and PSAs.

Types of ads

Similarities Places found Methods used

Differences Purposes ReliabilityExpense （可信度）

（花费）

Examples

Commercial ads

PSAs

Task 4: What’s the author’s attitude towards advertisements?

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Task 5: Group discussion

What are the advantages or disadvantages of ads?

( You can give examples from your own experiences)

advantages

disadvantages

Homework:

What do you think of advertisements?

Please write down your opinion and give some supporting details.

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