Reading(2)：Advertisements课堂实录

Module 4 Unit1 reading teaching design

Senior high students are eager to learn something knowledgeable and Analysis on Learners interesting. They have their own opinions and attitudes. They're not content with the limited knowledge obtained from the textbooks. Their abstract thinking and cognitive capability have developed a lot. So teachers must try their best to help them keep up their passion, develop the feeling of success and build up good values. Teaching

The content of this lesson is a reading material, through the learning of which, Content students are supposed to know more about advertisement:

the skillful methods used in ads;

the similarities and differences between commercial ads and PSAs; the methods to prevent people from being cheated by ads.

Knowledge

(1)The Ss can summarize the text.. (2) The Ss can understand the content of the lesson. (3) The Ss can sense the cultural difference between ads in China and western countries. (4)Ss are supposed to design a PSA in group. Analysis On the Teaching Material Teaching Aims Abilities

(1) To develop the Ss’ abilities of listening, speaking, reading and writing

(2) To improve Ss' reading abilities, especially their skimming and scanning abilities. (3) To train the Ss’ abilities of studying by themselves and through cooperating.

Emotion

Ss come up with some methods to educate people not being cheated by ads. They learn how to care about others. Meanwhile they are supposed to develop the confidence towards Chinese culture. Put the moral education in the process of study.

Important Summarize he differences and similarities between commercial ads and PSAs. Points Difficult Points Think about the possible means to protect people from being cheated by ads. Led students to appreciate some interesting ads.

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1.

Communicative Approach Teaching Methods Teaching Aids 2.

Task-based reading

3.

Group work in designing an ad.

A computer and a multi-media courseware.

Teaching Procedures

Greeting.

T: Hello, everyone!

Ss: hello, Mr. Zhu. T:Last period we learned the reading strategy of how to read an ad. Also, we have had a basic understanding of text. In this period, firstly, let’s have a review.

The topic of book4 is ___________. This article is entitled __________ which introduces _____types of ads. They are ______________and ________________. Ads try to persuade people to buy a _________or ______, or to Step1

______in a idea. The most common places to find them Reviewing are________________________. (5 min) ____________________________.

Commercial advertisements aim to__________ a product or service while PSAs are meant to _____ people about _______________________. There are __________published to protect people from being _______by advertisements. We are supposed to be _______ of the ________methods used in ads which are not _____________.

PSAs are made by using attractive _______ and clever ________ to _____________the public. We should think about what the ad _________,and ________. We must use our ___________ and not be a ________ to them.

Step 2. Directions : 1. Enable students to Question-ba1

While discussing, you are supposed to cooperate with each other.

understand the text Students’ Activities

Purpose

1 Arouse students' interest and lead in the topic for this lesson. 2 Consolidate the understanding of the text by filling in the blanks using the words in the text.

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sed reading 2

Mind maps, drawings and outlines are highly welcomed. (15 min)

Questions to illustrate your idea.

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The similarities between commercial ads and PSAs. clues：

place found , means used…

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The differences between commercial ads and PSAs. clues：

purpose ,expense ,credibility…

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How to prevent people from being cheated by ads? clues : individuals, social media, government…

Show time

Summarize the output of discussion

Step 3 Summarize the whole text (3min)

in __________________________. They are different in _________________________. Many skillful methods are used in ads, such as __________________________________ We advise people to avoid being cheated by____________________________________________________. Critical thinking Step4

Cultural (10 min)

What are the cultural differences between Chinese ads and

American ads? Mainly focus on

Coca Cola

better by discussing the given questions.

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What are the skillful methods used in ads? Use specific examples 2. “Task-based” reading method is used here to develop the Ss’ ability of communication and co-operation. 3.Show time is designed to train students’ ability to make a speech within a limited time.

4.Foster students’

capability of critical thinking. Students are supposed of team members.

There are similarities and differences between them. They are similar to express the views 1. Consolidate the contents for this lesson. 2. Practice Ss' ability of analyzing the cultural difference between ads in China and western Exploration

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王老吉

countries. 3 Develop Ss’ ability to appreciate the smart language used in ads.

Interesting advertisements 1 Trust us. Over 5000 ears of experience. 2 She wants to put her tongue in your mouth. 3 Money doesn’t grow on trees. But it blossoms at our branches.

4 I’m More satisfied

5 More Time for Time. 6 Not all cars are created equal.

Conclusion:

T:

Design an ad according to the information below. 1

Ask the students to write a composition according to what they have learned in reading. 2

Students are encouraged to use as much lexical chunks as possible. May 12, 2018 is the 10th anniversary of the Wenchuan earthquake. Disasters make people cherish life more and be brave. Please design Step5 an English public service advertisement, calling on the society to pay Writing bar attention to the lives of the people in the disaster area.(about 100 (5min,Homewords) work)

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