Reading(2)：Advertisements优秀教学实录

M4U1

Reading Advertisements（第二课时）教学设计

主题语境：人与社会—商业广告与公益广告

语篇类型：介绍性文章

授课时长：40分钟

课型：语言点教学

（新授课）

【教材分析】

本节课的教学内容是《牛津高中英语》第4模块第1单元

Reading Advertisements的第二课时，课文介绍了广告的两大基本类型——商业广告和公益广告，通过第一课时的学习，学生对广告有了比较理性的认识。在本节课里，主要处理课文中的语言点，教师将借助多媒体教学手段，通过积极创设各种情境让学生学习、巩固、掌握第一课时里出现的重要单词及短语。

【学情分析】

本节课的教学对象是高一下学期的学生，学生学习英语的积极性较高，他们经过高中一学期的学习，已经初步具备了基本的词汇量、语法知识、阅读理解能力和一定的语料（单词、词块、句型）吸收、内化、使用等加工处理、提取输出的能力。通过阅读课第一课时的学习，学生已经初步理解文本，了解了广告的基本常识，但对文本中重要词汇的用法还需进行更深入的学习。

【教学目标】

在本课学习结束时，学生能够：

1.

熟练掌握persuade, aware, benefit, promote, even if, be meant to的用法；

2.

通过小组合作，运用persuade, aware, benefit, promote, even if, be meant to这些重要词汇完成一篇随堂小作文；

3.

进一步加深对主题advertisements的理解,树立对待广告的正确态度。

【教学重点】

熟练掌握persuade, aware, benefit, promote, even if, be meant to的用法。

【教学难点】

运用persuade, aware, benefit, promote, even if, be meant to这些重要词汇完成一篇随堂小作文。

【教学资源】

教材、多媒体课件、学案

【教学准备】

课前布置学生熟读课文，划出自己不理解的词汇和句子。教师根据导入部分的需要，网上下载搞笑广告的视频，搜索网上的趣图和学生活动的图片制作ppt。

【教学方法】

采用任务型教学法，引导学生合作学习，运用师生互动、小组讨论，小组竞赛等方法

【教学过程】

Step 1 lead-in and Revision （4分钟）

1. Watch a video and some pictures of ads to decide whether it is a commercial ad or a public service ad. 2. Finish a short passage by filling in the blanks according to the understanding of the reading passage.

[设计意图] 课前播放一段搞笑广告的视频，活跃课堂气氛，自然地引出课文的主题：Advertisements，然后让学生通过看图，表格填空的形式对第一课时所学的课文基本内容进行回顾，呈现的答案中汇集了本节课所要学习的重点单词和短

语。这样的方式可谓是承前启后，同时也有助于学生对文章框架和结构的整体把握。

Step 2 Language study (18分钟) Select several important words and expressions from the text and lead students to learn their usages by using pictures to provide a real situation. Let students make up some sentences according to the picture

1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (Line 6-7, Page 2)

persuade sb to do persuade sb not to do

I want to persuade more students to join this club. More students will ________ _________ _______join this club.

I persuaded him to give up smoking.

He _______ _______ _______give up smoking. I persuaded him _______ _______ smoke.

We should persuade people

______________________________________

______________________________________ …

2. If we persuade people to do so, they will be aware of the importance of health.

be aware of +n.

be aware that +clause

They will be aware of the importance of health. They will be aware_______________________________________________

This ad makes me realize that water is seriously polluted. This ad makes me ________ ________the seriousness of water pollution. This ad makes me ________ ________water pollution is very serious. 3. PSAs are meant to educate people about health, safety, or any other problem that affects public welfare. (Line 11-12, Page 2)

be meant to do

The scholarship ___________________________________________________ Combine theses phrases to make a sentence. .

This software

be meant to

test the theory

The money

be followed, not broken

Rules

develop the tourism industry This experiment

protect computers from viruses

This cartoon____________________________________________ Project Hope____________________________________________ 4. Project Hope is meant to help poor children to go to school, so it will benefit them a lot.

Physical exercise is good for his health.

Physical exercise __________his health.

He_________ a lot ________physical exercise.

Physical exercise is ___________ ______his health.

Ask students to summarize the usage of benefit according to the above sentences. (vt.) sth benefits sb (vi.) sb benefits from sth

(adj.) sth is beneficial to sb

Green products ___________________________________ Green products _______ _________ ________the environment.

The environment ________ _______Green products.

5. Green products benefits the environment.

We should p________ these green products on TV to let more people know about them.

promote Ask students to guess the meaning of promote in each sentence. (1). As a salesman, he worked very hard and was soon promoted to a manager.

(2). The organization aims to promote trade and communication between nations.

(3). They advertise on TV to promote their new product.

6. Even if an ad does not lie, it does not mean it is altogether innocent. (Line 15-16, Page 2)

Ask students to use even if to make some sentences. even if/ though

as if / as though

She treats him ___________he were a stranger.

___________you take the taxi now, you’ll miss your flight.

[设计意图] 教师对课文中的语言点精心筛选，根据核心和高频词的原则，确定了本节课的6个重要语言点，做到了教学内容重点突出。接着，教师借助图片，结合社会热点和学生生活实际，创设了大量的情境，让学生在语境中感受、总结目标词汇的用法，并在语境中进行操练。这种语言点讲解方式生动、有趣，容易激发学生的兴趣。

Step3 Consolidation & Group competition (6分钟) Consolidate the usages of the language items by using different forms of exercises through group competition.

[设计意图] 将全班分成两组，组织砸金蛋答题的游戏，进行小组竞赛，答题得

分较高的一组获胜。此种方式不仅充分地调动了学生参与的积极性，活跃了课堂气氛，而且让学生在轻松的氛围中通过首字母填词、同义句转化、句子翻译、看图造句、单选等各种形式的操练巩固了刚刚所学重要语言点的用法，为下一步的语言输出奠定了基础。

Step 4 Group discussion & presentation (10分钟) Ask students to discuss in groups of four to offer some suggestions to the old people to protect them from being cheated by some commercial advertisements, using the language items they have learned and then do a presentation.

[设计意图] 语言点的学习最终是为了运用，在学完本节课的重要语言点后，教师让学生利用所学的重要语言点，围绕老年人易受保健品广告欺骗这一社会现象展开写作，选取的写作话题联系社会热点现象，学生有话可说，使学生在语言实践中内化语言知识，前后活动呈现梯度性。

Step 5 Summary (1分钟) Sum up the whole class, stressing that we should take a correct attitude to advertisements and live wisely. [设计意图] 回顾总结本节课所学的知识，对课文主题进行升华，让学生树立对待广告的正确态度，培养学生理性、全面的思维。

Step 6 Homework (1分钟) 1. Review the language items learnt in this class

2. Write an article under the title of My view on advertisements in 120 words, using as many language items as you can. [设计意图] 课后复习课上所学重要词汇的用法，并通过写作的方式把本课所学的重要语言点进行消化和巩固，达到学以致用的目的，进一步加深对主题advertisements的理解,树立对待广告的正确态度。

【板书设计】

M4U1 Reading

Advertisement persuade

Group Competition aware

Group 1

Group 2 benefit promote even if be meant to

【教后反思】

1.

本节课教学目标明确，重点突出，一节课确定6个重要语言点，讲解和训练得透彻，学生掌握得比较扎实。

2.

本节课教师合理利用图片，结合社会热点和学生生活实际，创设了大量的情境，采用了丰富多样的操练形式，极大地激发了学生的学习兴趣，提高了语言点教学的有效性。

3.

在操练巩固环节采用了砸金蛋答题的游戏活跃了课堂气氛，让学生在轻松、愉快的氛围中巩固所学知识。

4.

由于时间的局限，课堂上给予学生写作和展示的时间不够充分，因此教师应考虑在讲解和游戏环节压缩一下时间。

5.

本节课上集中处理了6个重要语言点，对课文中其它的简单的语言点知识教师可以在学案上列出其用法并提供相应的练习，让学生课后自主学习完成。