Reading(1)：Advertisementsppt配套的教案及板书设计

Module 4 Unit 1 Reading: Advertisements

(Teaching Plan)

lecturer Title Analysis of material

Teaching aims Teaching methods 1. Enable the Ss to learn more about ads with different reading skills such as skimming and scanning; 2. Get the Ss to learn how to read an expository writing and write one like that; 3. Raise the Ss’

awareness of the importance of dealing with ads smartly in their daily life and learn to cooperate with partners. Huan Shunan

School

Xishan Senior High School

Module 4 Unit 1 Advertising

Reading: Advertisements

This is the second period of this unit. In this period, students are demanded to learn more about ads and need identify the differences between CAs and PSAs. Because this article is an expository writing, students the teaching should learn how to read it and apply it. Task-based approach ; content-based approach; cooperative learning Teaching procedure: lead in

fast reading

reading

application

design

summary Teacher activities Students activities Design purposes

Step 1

lead in

Draw students’

interest and

Show students a short video and ask Watch the video and introduce the topic of this what it’s about. answer the question class—advertisements.

Brainstorm the former Step 2

Fast reading Read the text quickly and knowledge of the ads in Ss’

mind Ask students to predict the content

confirm their prediction. and train their ability of prediction according to the title and skim the text to of the text. confirm their prediction. Step 3

Reading

Part1: What is an advertisement?

1. Ask the Ss to read this part to get the author’s definition of advertisements.

2. More questions to help the Ss understand this part: ★Where can we see advertisements?

★What types of advertisement do we have?

★Show the Ss some pictures of the two kinds of ads and ask the Ss to tell which type they belong to. Then ask: What’s the difference between commercial ads and PSAs?

Students read this part carefully and get the general information . Answer the three questions on the screen.

1

By this way, students can improve their ability of summary and learn to know the structure of the text.

Part2: Does an advertisement tell people

the complete truth?

1. Ask the Ss to skim the text to get the

author’s answer to this question

2. Ask the Ss to have a more careful Ss read this part and reading and ask the Ss the discuss how the then ask and answer writer supports his idea questions . 3. Then ask the Ss: Does the writer make

any conclusion about this part?

4. According to the above three parts,

explain to the Ss the structure of expository

writing:

Part 3: Public service advertisements Ask the Ss to use the idea of expository writing to read part 3.and find the topic, supporting details and conclusion of this part.

Part4: Structure of the whole passage Now we’ve learned more about advertisements and the structure of the expository writing. Let’s come back to the whole passage to see whether the whole passage follows the structure or not. Step 4

Application Write an outline for a passage with the topic “Family is very important to us”. Try to use the structure we’ve talked about in this class. Subject: Supporting details: Conclusion: Step 5

Design an ad slogan Design an ad slogan for commercial ad or

design a slogan for PSA about school life. (protect grass; save water; respect teachers…)

Ask Ss to show it to the whole class

Ss create an ad slogan in group and present it to the whole class.

Lead Ss to get the structure and make the basis for the next part for Ss themselves to get the structure.

Give Ss a chance to apply what they have just learnt to get the

Ss read part 3 and get the structure themselves.

structure by discussion.

Make Ss know the structure of the text more clearly, enabling Ss to

Ss read the whole text write a short one by themselves according to the structure.. quickly and confirm the structure.

Discuss in groups and write an outline of a passage according to the structure.

Train the Ss’ ability of applying

the new knowledge

to their study.

Make Ss strengthen their awareness of cooperation and their ability of

creativity.

2

Step 6

Summary The teacher makes a summary of

what is learnt in this class.

Step 7 Homework 1. Polish the ad slogan and show it with each other. 2. Write a passage of around 100 words about the topic” Family is very important to us.”, using the structure (subject, supporting details, conclusion).

Blackboard Design

Listen to the teacher and Make Ss know what they have make active response. learn in this class, making the key points much clearer to students.

Make Ss strengthen the knowledge

of the text and realize the importance of the PSA

Polish the ad and write a passage of around 100 words, using the structure (subject,supporting details, conclusion). Unit 1

Advertisements

definition Expository writing

persuade

para.1

Introduction of subject

fall for para.2

What is an ad? para.3

Does an ad tell people the complete truth？

supporting details

para.4

Public service ads para.5

Conclusion

3