Reading(1)：Advertisements含PPT的教学设计及点评

M4U1 READING 1 Advertisements 江苏省淮安中学

靳婧

教学目标分析：

1.

知识目标：Master more about the advertisements. 2. 能力目标：Try to design and act an advertisement by yourselves. 3. 情感目标：Teach the students how to make use of the advertisements correctly.

学习者特征分析：

随着社会的发展，多媒体文化的普及，学生对于广告并不陌生，学生也确实从广告上获得了很多对自己学习或是生活有用的知识。本文从广告的基本概念，广告的种类

和广告的作用等方面，形象生动地给学生普及了广告的相关知识。

教学过程：

Step 1. Lead-in 1.

The 18th Advertising Talent Competition [设计思路]结合文章主题，给学生先预设了一个背景，第18届广告达人秀，充分调动学生的积极性

Step 2. Brainstorming After watching two pieces of advertisements, the students are asked two questions: 1. What's the purpose of each advertisement above? 2' 2. Of all the advertisements you watched, which one impressed(留下…印象) you a lot?（超链接）

[设计思路]通过观赏两则广告，引导学生宏观上掌握广告的两种类型，通过超链接，处理接下来的关于广告类型的文章。

Step 2 While-reading [设计思路]通过超链接，处理接下来的关于广告类型的文章。

Task 1:

Para3. Commercial advertisements

Does the ads tell people the complete truth? 5' Even if an ad doesn't lie, it doesn't mean it is altogether ______. The statement tries to ____ you into assuming that the toothpaste cures bad breath, ___ it doesn't say that! The grocery just hopes that when you read the ad, you'll feel pleased with the nice _______.We must not __________ this kind of trick! [设计思路]通过听阅读材料的方式，完成dictation。

Task 2:

Para4. Public service advertisements

1. When did China begin a nationwide public service advertising campaign? 2' 2.What do the PSAs deal with? 2'

3.Should we follow the advice in PSAs?Why? 2' [设计思路]通过大声读文章的方式，处理第四段。

Task 3:

Watch two short videos and then fill in the blanks about the similarities and differences between commercial advertisements and public service advertisements. [设计思路]通过视频播放的方式，直观地给学生呈现两种类型广告的相似处和不同点。

Step 3 Post-reading Group work – Design and Act Since the students have learned the information about advertisements, they are given a chance to work together to design an advertisement and act it out. [设计思路]最后设计一个小组活动，让学生自己设计一个广告，并把它表演出来，在此过程中，学生更加充分地理解本节课所学内容，学以致用。

Step 4 Summary and homework Review what we have learned in this lesson, finish exercises in workbook and prepare the next part.

[设计思路]为下一次课的内容做准备，起到温故而知新的效果。