Reading(1)：Advertisements优秀说课稿

Oxford Advanced English M4U1 Advertising Period 2

Advertisements

Guazhou senior school

shijinlong

3.30 Aims of learning

By the end of the lesson, students will be able to : 1.

Know the format of expository writing 2.

Know the types of ads and how to make an ad more believable

3.

Retell the passage in term of mind map. Key and difficult points

the format of expository writing

Teaching method

PWP

&

TBL

Teaching procedure

Step 1. Pre-task

Revision: Welcome to the unit. The definition of ad

Step 2. While-task

1.Read the discourse and figure out the writing style. 2.Learn the definition and format of expository writing

3.A task to check whether Ss really apply the theory to the passage 4.A survey to learn more about the passage

Q1 Where do you see the ads? Q2 Are you aware of how many ads are around them?

5.Watch two video clips to make Ss know the styles of ads 6.Figure out the difference between the two types of ads

Q3:Do you easily believe in commercial advertisements

Discussion: why don’t we believe in commercial ads?

A passage to read

Q4: Do you follow advice the PSAs give?

Discussion : Why do we believe in PSAs? 7. Advertisement making

8. Attitude towards ads. 9.Summary: mind map

Step 3. Post-task Group work to make a summary of the passage

Step 4. Homework

1.

Design an advertisement. 2. Write a summary of the passage.

Read the passage and finish the task.

I have three Interesting facts about advertisements to share with you!

Advertisers often use a technique called “affective condition,” which means they take a product and place it next to other things consumers feel positively about. For example, a detergent（洗涤剂）

ad will juxtapose (把……并列)their brand with babies, sunshine, flowers, or other similar items. Repeatedly showing their brand with these items makes consumers feel good about the detergent too.

Ice cubes in wine advertisements are typically made of acrylic（丙烯酸纤维）

so they won’t melt (become water) under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will go through better.

Food advertisements often use “food stylists” to style food for advertisements. For example, food stylists for roasted chicken will pull the skin tight on the chicken and sew it up with a needle and thread. Then they will stuff(填充) the chicken with wet paper towels, which keeps the chicken plump and creates steam. The chicken is then roasted just enough to make the skin bumpy while the insides remain raw. The bird then is painted a golden brown.

So be careful ! Never fall for their tricks!

Use the reading strategy: It is a/an ______writing. •

Para ____

Introduction of the subject.

•

Para ____

Examples and facts that develop or support the idea.

•

Para_____

Conclusion •

（

）

1. Which typical technique do advertisers use in the detergent ad? A.

They use a lot of acrylic. B.

They use affective condition. C.

They use food stylists.

(

)

2. How do we keep the chicken plump in the ad?

A.

Advertisers put wet paper towels in the chicken. B.

Advertisers pull the skin tight on the chicken. C.

Advertisers sew it up with a needle. (

)

3. Why won’t the ice cubes melt under hot photography lights? A.

Because the ice cubes are made by adding detergent. B.

Because water is added. C.

Because the ice cubes are made of acrylic.