Welcome to the unit优质课一等奖教案

M8 U1

Advertising教案

Welcome to the Unit

Teaching Aims: 1)

To improve the students’ ability of speaking, communication and cooperation through team work; 2)

To guide the students to talk about two types of advertisements 3)

To inspire the students to create their own advertisements.

Teaching Methods: 1)

Opening teaching 2)

Task-based language teaching 3)

Interest-inspired teaching

Teaching Aids: Multi-media, blackboard ,white paper and colorful pens

Teaching Procedures: Step 1

Lead - in 1)

Bring in the topic by showing an advertisement to arouse the students’ interest in the topic. Students will be given 20 seconds to remember 9 products and later tell their names.

2)

Get the students to brainstorm about where we can see advertisements.. T: Where can we see advertisements? Ss: Newspaper, magazines …

Step 2 Enjoying ads 1)

Students will be shown two videos to know two types of ads. If things go well, features of ads will also be talked about. 2)

Some pictures will also help students to tell the difference of two ads.

Step 3

Picture-talking

Students are to describe the 4 pictures on page 1. By describing the ads, students are expected to know the features of ads better and find out the elements used to persuade target audience.

Step 4 Create an advertisement Work in groups of 7 and create their ad

Step5

Discussion 1)

ask the students to discuss whether they believe that ads tell the complete truth and give their reasons.

2)

Show the students two ads and find out whether they are true or not. T: In conclusion,we should learn to analyse ads to protect ourselves from false advertisements and make good choices.

Step6

Summary Sum up what we have learned in this class.

Step7

Homework 1)

Write an e-mail about their ads. 2)

Preview reading.

Step 8

Blackboard writing

Unit 1 Advertising

--Welcome to the Unit

commercial advertisements informative images public service advertisements persuasive slogans

.

...