Project(1): Developing an ad campaign教案2

桑植四中高一年级英语导学案 编号：1 使用时间：2016年 月 日. 主备人：向亚群 研备人：陈锦英

周绍涯

向贵君

杨小英

罗永红 审核人：

模块四

第一单元Project How do you build an ad campaign? 【学习目标】

1. To Get to learn and use English by doing a project. 2. Try to fully understand the two reading materials and master the language items. 3. Learn to get enough information about ad campaigns from the reading materials. 预

习

案

【自学引导】

I、Choose the best answers according to the text.

1 . What should be done first to determine the target audience? A. Do a little research. B. Create the message for the right people. C. Know what the audience already think. D. Get to know the audience. 2. How can a researcher know the way the audience will react? A. Planning some questions. B. Talking with the audience. C. Gathering information from the research. D. Guessing how the audience will react. 3 .Which of the following is NOT the step of building an ad campaign? A. Doing research on the topic. B. Determining the target audience. C. Choosing the forms of media. D. Caring about the issue. 4 .The handout is to _________. A. Teach us how to build an ad campaign. B. Tell us what an ad campaign is C. Show us where we can put an ad D. Explain to us why we should build an ad campaign. 【探究案】

I.

Read passage one and give the main idea of each paragraph. Paragraph 1: the of an ad campaign Paragraph

2:

_ _-a target audience is and _________to determine the target audience _ target 第 1 页

共 2 页 Paragraph 3:

________ the ad campaign says

Paragraph 4: to reach the target audience 【探

究

案】

II.

Fill in the form according to the first text. How do you build an ad campaign?

Paragraph Main Idea Supporting Details

The An ad campaign is a _______ program One Definition of of ads to reach a 2.________ audience.

an ad campaign

Who your To 3.________your audience, you will Two target need to do a little 4._________and explore audience is what the audience already thinks.

What an ad It’s time to decide what you want the

campaign audience to know or think about. You Three says should try to 5.________to the audience in

order to get them to 6._______ in a certain way.

How to The 8.________you want to use should Four 7._______ mainly 9._________on your target audience the target and the 10._________of ads audience which reach the group best.

【课堂小结】

我的疑惑

【训练

案】

选词填空

die of, result in, figure out, put together, give up, get across

1.I can’t ___________________why he quit his job. 2.His grandfather _______________cancer at the age of 86. 3.What message are you trying to ________________to the consumers? 4.The crash __________________the death of 14 passengers. 5.His wife finally persuaded him to ________________smoking. 6.The exhibition has been _________________by a group of young artists. 第 2页

共2页

Anti-smoking ad campaign 【学习目标】

1. Get to know how to cooperate and do the project with classmates. 2. Practise the four skills, and especially the writing and speaking skills in the course of doing the project. 3. Try to apply the skills learnt in this section to finish the handout. 【预习案】

Read passage two and answer the following questions: 1. What is the subject of this ad campaign?

2. Why do they build this ad campaign? ______________________________________________________________________ 3.Who is the target audience for this ad campaign? _______________________________________________________________________ 4.What is the ad campaign aimed to do?

________________________________________________________________________ 5.What is the slogan for this campaign?

________________________________________________________________________ 【探

究

案】

I. Read the second text and decide whether the following statements are true(T)or false(F). 1. Anti-smoking ad campaign is mainly designed for high school students.

(

) 2. Our main aim is to discourage all the people in the world from smoking.

(

) 3. If we can convince young people not to start to smoke, their parents must giving up smoking.

(

) 4. We use this slogan and picture to make them fully aware of the damage that smoking does to their health.

(

)

II.根据所给词性和汉语意思写出单词。

1．__________n. 大众传播媒介，大众传播工具

2.____________n. 海报 3.____________n. 小包，小盒

4.____________n. 烟草，烟叶 5.____________n. 论说文，小品文

6.____________vi. 有吸引力；恳求 n.吸引力；呼吁，恳求

7.____________n. 分析，分析结果--______________vi.分析

8.____________adv. 个别地；就本人而言；本人，亲自--______________adj.个人的，私人的--______________n.人

9._____________adj. 有毒的--______________n.有毒物；毒药

第 3 页

共 4 页

二

情景填词：下列句子分别说明了某个生词的含义或使用情境，请填入该单词补全句子。

1.

A (n) ____________is a result that you are trying to achieve. 2.

If you ____________to do something , you make a decision to do it . 3.

If you ____________someone to do something, you try hard to persuade him to do it. 4.

When you __________to something that has happened to you ,you behave in a particular way because of it. 5.

If something _________you, it makes you very surprised, because you did not expect it. 【课堂小结】

我的疑惑

【训练

案】

难句解析

When planning a public welfare campaign ,you may want to ask yourself... 在设计公益广告宣传活动时，你可能问自己以下几个问题..... When planning a public welfare campaign= When you are planning a public welfare campaign 时间、条件、让步、地点等状语从句的省略有两种情况：

（1）

从句的主语和主句的主语一致，且从句谓语中含be动词，则从句中的主语和be动词可一起省略。

（2）

从句主语是it，且从句谓语中含be动词，则it和be动词可一起省略。

a.

Be careful when (you are) crossing the street！

过街时，你得当心！

b.

His clothes, though (they were)old, looked clean. 他的衣服虽然很旧，但看上去干干净净的。

c.________________________, I won’t go to the party.

除非被邀请，否则我不会去参加聚会。

d.________________________, I should like to have two copies of it.

可能的话，我希望有两本。

【助记】状语从句省略口诀：

时、条、让、方、地；主语同，谓语be；

二者省去不可惜，从句主语是it，省去it’s也可以。

将下列句子中的省略部分补全

1.

The exhibition is more interesting than expected. =_________________________________________________________________ 2.

While walking along the street , I heard my name called. =__________________________________________________________________ 第 4页

共4页

第3页 共4页 第4页 共4页