Task(1): Writing an advertisement: Skills building 1 and 2教学实录

Unit 1

Advertising Task Writing an Advertisement Teaching Aim: 

To train and improve the students’ abilities of listening, speaking, reading, and writing 

To learn how to listen for statistics and descriptions, and how to state opinions and five supporting reasons 

To apply what they have learnt to design a advertisement for a chocolate bar Teaching Key Points & Teaching Difficulties: 

How to improve their integrated skills through these activities 

How to help them to write an advertisement for a product 

The usage of some key words and structures Teaching Procedure:

Step One: Leading-in

Are you at listening? 

What difficulties do you have in listening? (It is to focus the students’

attention on the thyme of this part. Encourage them to relate it to their own experiences and speak as they like.)

Step Two: Listening 

What numbers are given when you listen for statistics? 

What phrases or phrases should you listen carefully for?

Numbers in statistics: 

Fractions: 1/2(a/one half), 2/3(two thirds), 3/4(three quarters), etc 

Decimals: 0.3(zero point three), 6.79(six point seven nine), etc 

Percentages: 63%(sixty-three percent), 45.72(forty-five point seven two), etc

Phrases describing statistics: 

An increase: an increase of, increase/rise by, etc



A decrease: a decrease of, decrease/fall by, etc 

No change: no change, remain/stay the same, etc 

A range: between … and …, from … to …, etc 

An average: average, etc 

A limit: lowest, peak at, etc

Suggested answers:

1).1200, 1400

2).85%, 65%

3).50%~60%, 75.5%

4).23.4%, 11.5%, 24.5%, 13.6%

5).9000, 3000

Year 1990 1995 2000

MarketShare % Market Share (%) 10.5

12.5

12.5

Year 2005 2010 2015 Market Share (%) 15 19.5 24 Sales of the ChocoLoco Bar 25 20 15 10 5 Year 1990 1995 2000 2005 2010 2015 10.5 12.5 12.5 19.5 15 24

0

(Let them complete the above bar chart in their text books and then show the sample one on the screen for them to check answers.)

Step There: Discussion

What’s your opinion of advertising in public places? 1)

2)

What advertisements attract your attention? What do you think makes advertisements interesting?

3)

4)

What have you seen in an ad and later bought? What’s your favorite advertisement? Why? Try our ChocoLoco Bar! 

Taste/look/ingredients 

what is unique about the product 

Benefits 

comments from customers 

Price/discounts 

Where it is available

Step Four: Language points 1.

increase/rise/grow by …

上涨了……

increase/rise/grow to …

上涨到……

decrease/fall by …

下降了……

decrease/fall to …

下降到……

2.

sth. end up with …

某事以……结束/告终

sb. end up sth. with …

某人以……结束某事

3.

in one’s opinion

in the opinion of sb.

在某人看来

4.

“数词+ more + 复数名词”或“another + 数词+ 复数名词”表示“还……；再……”

e.g. The professor needs another two assistants to do the experiment. e.g. I am given two more hours to finish my paper.

Step Five: Homework: 

to go over the Task. 

to complete the advertisement after class. 

to preview the Project.