Reading(1)：AdvertisementsPPT专用教学设计内容

高一英语导学案

主备人：王芳

2018/3/10 M4 Unit1 Advertising

Welcome to the unit&Reading Learning aims: 1. to read an article about advertisements

2. and try to master some reading skills about reading expository writing. Previewing: Finish words exercise (三维设计P4step1 I) Learning procedures:

Lead in 1.

Where can we find ads?

2.

What are advertisements?

Activity1 Talking pictures Activity2

Exercise

(三维设计P4step1 II) Activity3

Reading strategy （Text bookP3）

Analysis of the structure of the passage Activity4 Careful Reading (三维设计P4-5step2 II) Activity5 Futher Reading Types of ads _____2_____ Places found Methods used Ads use ___5_____ language,

and ____6____ pictures

to ___9____ people about health, safety or any other issue which affects public welfare they are

__10___ and we can learn a lot by following the advice they give differences _____7____ Validity (正确性）

to ___8____ a product or service they do not tell you the complete truth ____1_____ newspapers, ____3____, the Internet,

radio and television are

the

_____4______places to find advertisements. PSAs 1

高一英语导学案

主备人：王芳

2018/3/10 Examples of Cas：

Examples of PSAs:

Activity6 Futher Thinking 1.

What the ads can help us to do?

2.

Have you ever bought a product or service after reading or watching an ad?

3.

Do you think advertisements tell the complete truth? Why or why not?

Conclusion:

About advertisements, we

Activity7 Discussion

What do you think of the advantages and disadvantages of advertisements?

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