Reading(1)：Advertisements优质课一等奖教案

M 4 Unit 1

Advertising Reading: Advertisement Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers 

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words

Teaching Procedure: Step One: Leading-in T: (Greet the students as usual)In the last lesson we discussed four advertisements and talked about their effects on us. Today we will go on to learn more about ads by reading a passage called Advertisements. Please look at the title and tell me: 

What might be talked about in the article? Step Two: Reading Comprehension

T: Very Good! Now let’s read the article to check whether your prediction is correct or not. First of all, please open your book to page 2. Go through the questions in part A first and then read the text silently to find the answers to the three questions: 1)

What do ads try to persuade people to do?

2)

What does PSA stand for? 3)

What do PSAs aim to do?

Part C1: Suggested Answers: 1. T

2. F

3. F

4. T

5. F

6. T

Part C2: Where are advertisements usually found? What is the major distinction between commercial advertisements and PSAs? Why are some of the advertisements clever according to the article? When did China begin a nationwide public service advertising campaign? Why should we follow the advice in PSAs?

Step Three: Reading Strategy Do you know how to read an expository article?

(Remind them to concentrate on the letters in bold )

Possible Answers:

1)

It is meant to introduce you to basic information on a topic. 2)

It usually follows the basic format: introduction of the subject, examples and facts that develop or support the idea, conclusion.

The Keys to Part D:

1.h

2.c

3.b

4.d

5.f

6.g

7.e

8.a

The Keys to Part E:

1.dealing with

2.comments

3.promote

4.fool

5.even if

6.cheated

7.campaigns

8.benefit Step Four: Post-reading Discussion

1)

What are the differences between commercial ads and public service ads? 2)

Do you think young people are easily persuaded by ads? Why or why not? 3)

What is the best PSA you have ever seen? Why do you think it is impressive? Step Five: Homework



to complete the remaining exercises on Page 4 and 5.