Reading(2)：Advertisements教案设计

M4U1

Advertisements. Reading. language points Phrases 1. be used to sth/doing sth___________

2. do research on ______________ 3. share …with_____________ 4.persuade… to do sth/into doing sth_____________ 5. believe in ________________

6. for free___________ 7．be meant to______________

8. protect … from__________________

9. be aware of __________ 10.cheat/fool/trick sb into doing sth_________________ 11.cure sb of sth____________

12. be proud of____________

13.feel pleased with______________ 14.make a connection with_______________

15. fall for _____________

16.play tricks on ______________

17.aim to do sth/be aimed at doing sth.__________

18.lead/live better lives__________________

19.deal with______________20.encourage sb. to do sth_______________________. Important structures

1.We are so used to them that we do not even realize how many we see and hear in a day.（L2）

be used to

对……习以为常，习惯于

used to 过去经常现在已经不做了

be used to doing sth 习惯于做什么

be used to do sth 用……来做什么

e.g.I am not quite used to living here.

I used to live in Nanjing. The new machine _____production.

However

I_____it. A. is used to increase;

am not used to controlling B.

is used to increasing; don’t used to control

C. used to increase;

don’t used to control

D. used to increasing;

am not used to control 2.I did some research on advertisements, and have something very important to share with you (L2).

research: 1) N. do/conduct research on: 2) V. to study 我正在做关于广告的研究。

_____________________________________________________________________ 商人研究市场很重要。

_____________________________________________________________________ share sth with sb和某人分享某物

e.g. I’d like to share my book with you.

She _____ my troubles as well as my joys.

A. shares with

B. shares (in)

3. An advertisement…or to believe in an idea (L6).

Eg: Don’t encourage bad habits in a child.

老师鼓励她看英文电影。________________________________________________ believe in: to have firm faith in

Eg: Many people believe in God.

Ex: believe/believe in

I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. persuade sb (not) to do sth

persuade sb into(out of) doing sth:

persuade sb that / of sth: 使某人相信……

persuasion:

n. 说服,信仰，信念

persuasive

adj. 有说服力的

①

How can we persuade her to come out with us?

②

We persuaded him out of buying unnecessary things.

③

We are persuaded of the justice of her case.

4. …for free, and are intended to…(L11)

每个孩子都会得到一本免费的书。________________________________________________ intend to: design/mean to do sth. What he said at the meeting ____ make us to support his idea.

A. intended to

B. intends to

C. was intended to

D. is intended to

5. There are laws to protect people from advertisements that cheat people. (L14)

protect…from…：keep sb/sth safe from

Eg: We should protect the earth from pollution. 6. from advertisements that lie or…(L14)

lie: lied (pt, pp), lying (pres p) vt.说谎

~ to sb. about sth. She was lying! She lied to me about her age! lie: lay (pt) lain (pp) lying(pres p) vi.平躺

He has lain in bed since this morning. lay: laid (pt, pp) laying (pres p) vt. 放置

He laid his hand on my shoulder. Ex: He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me. 7. we still must be aware of the skilful methods …(L15)

be aware of: realizing sth. that exists Are you aware of the importance of learning a foreign language? be aware that: having knowledge of sth./sb.

Eg: She became aware that something was burning. 我很清楚吸烟有害健康。________________________________________________ 8. …connect them to the food…(L25)

connect: bring together/join

connection: N. in connection with The two cities are connected by a railway.

She is connected with a famous family. You should not connect the two different things to each other. 我这就给你接通王先生________________________________________________ 的电话。他们与这个案件有关联。________________________________________________ 9. We must not fall for this kind… (L26)

fall for sth.: to be tricked

Eg: You should be clever enough not to fall for his tricks. 他说他是学生我信以为真。________________________________________________ fall for sb: be attracted to sb.

They met, fell for each other and got married 6weeks later.

fall down:失败,跌倒

The plan fell down because it proved to be too expensive. fall into sth:落入，陷入不好的

You can not fall into the bad habit—smoking a lot. fall off:减少，跌落，下降，离开，衰退

The production has fallen off since last month. fall to doing sth:开始，着手

They fell to thinking about what had happened to them. 10. …ads play tricks on …(L28)

play tricks on: play a joke on

Children, as well as adults, usually play tricks on each other on Halloween.

The teacher asked us not to play tricks on each other any more. trick: V.

trick sb. into doing sth.

Eg: She tricked him into giving her all his money. 11. A commercial advertisement is one which someone has paid for to advertise a product or service.(L10)句中which引导一个定语从句，修饰先行词one。

pay for 付款, 偿还

Eg: Let me pay for dinner this time.

pay up 全部付清

pay back 偿还，回报

pay off偿清

pay a visit to参观，访问

12. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.(L11)

be meant to do sth 旨在....

be meant for sb/ sth 打算作…用, 为….所设计

mean to do sth 打算做某事，意图....

mean doing sth 意味着.... This software is meant to protect computers from being attacked by viruses.

affect

v.

作用，影响

Eg: She was deeply affected by this sad story. 13. The toothpaste cures bad breath……(L17)

cure: vt.

治愈；解决

n. 药物，疗法；对策

(for)

cure sb of sth: 治愈∕解决…

The doctor cured her of cancer.

What is the cure for the difficulty of the homeless? 14. One grocery tells customers, ‘you are proud of your cooking, so shouldn’t you buy the very freshest food?’(L19)

be proud of

以……而自豪

Eg: I confess to being proud of my son’s success.

15.You will feel pleased with the nice comment……(L23)

be pleased with sth: 对……满意

be pleased at sth: 因为……而高兴

be pleased to do sth: 乐意做……；因为做……而高兴

①

Are you pleased with you new flat? ②

All the teachers are pleased at the exam result. ③

The Governor is pleased to accept the invitation. 总督欣然接受了邀请。

comment on

make a comment on sth: 评论……

comment that

no comment: 无可奉告

Have you any comment(s) to make on the recent development?

Asked about the date of the election, the Prime Minister commented that no decision

had been made yet. 首相对询问选举日期一事称尚未作出决定。

---Will you resign?

---No comment.

16.PSAs aim to teach us and help us lead better lives.(L29) aim:

㈠

n.

⑴

目标，目的；⑵

瞄准

take aim at sth: 瞄准…

He has only one aim in life—to become rich.

㈡

⑴

vt.

瞄准，针对

aim sth at sb: 把…瞄准…；将…针对…

be aimed at sth: 瞄准∕针对……；旨在

He aimed the gun at the door.

⑵

vi.

①

瞄准，对准(at)

②

致力于，旨在

aim at sth: 瞄准…aim at / for sth: 力争…aim at doing sth: 致力于∕旨在做…

The hunter aimed at the lion and fired.

She is aiming at / for the scholarship.

【例题】1. The farmers built long fences _ _ keeping the wild dogs out of them.

A. aim at

B. aim for

C. aiming at

D. aiming for 2. The education program________ combining brain work with manual labor is being widely spread through the country.

A. to aim at

B. aim at

C. having aim at

D. aimed at

17. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country.(L30)

nationwide

adj.

全国性的

Global warning has caused nationwide concerns.

adv.

在全国范围内

This case deals with widespread food safety problem. 18.All of these ads are meant to benefit the public……(L38)

benefit: (1) vt. & vi.

有益；受益

benefit sb: 有益于…

benefit from sth: 受益于……

These facilities have benefited the whole town. ②

Who can benefit most from the new tax law? (2) n.

益处[U]；救济金，保险金[U，C]

be of benefit to sb / be beneficial to sb: 对…有益

19. Or buy the product

or service the ad promotes.(L41)

promote: vt. (1)促进，增进

The organization works to promote friendship between nations.

(2) 提升，晋升

promote sb to sth

He was promoted to sergeant(中士).

(3) 宣传，推销

Your job is to promote the new book.

promotion:

n.

提升，晋升；促进，推销

Practice be used to, do research on , play tricks on,

share …with,

encourage,

believe in,

lie

,

for free,

protect … from,

intend to,

be aware of

connect … with , fall for

1. You should _____ your books_____ your

desk-mate.

2. I _________ getting up early in the morning.

3. I will never ______ the words of door-to-door salesman. 4. I never ____________ God.

5. She _____________ the danger around her. 6. You will get a book ___________.

7. The teacher asked us to _________________ environment protection. 8. The special clothes will ________ you _____being attacked by wild animals. 9.

You are actually _____________ her laziness if you do everything for her. 10. She ____ to us about what she did just now. 11. Don’t _______________ me! I am angry!