Project(2): Developing an ad campaign10分钟试讲教案

M4U1 Project Developing an ad campaign Teaching aims: 1. Get to learn and use English by doing a project. 2. Try to fully understand the two reading materials and master the language items. 3. Learn to get enough information about ad campaigns from the reading materials. Previewing case Task 1 words 1.确保，查明；决定

v.______________

n._________________ 2.分析

n._____________

v._______________ 3.有吸引力的，呼吁，恳请

v/n._______________

adj.__＿＿＿＿＿＿＿

4.做出反应；回应v._____________

n.______________ 5.个别地；就本人而言；本人

adv.___________

adj.___________

n.__________ 6.有吸引力的；呼吁；恳请

v/n._____________

adj.____________ 7.敦促；竭力主张v.强烈的欲望，冲动n._______________ 8.是震惊v/n.__________

感到震惊adj.___________令人震惊adj.____________ 9.设计

v._____________ 设计者n.____________ 10.购买；采购

v/n_______________ Task2 phrases 1.吸引；呼吁___________________

2.把......表达清楚____________________ 3.死于_____________________

4.查出；判断，计算出_________________ 5.提前_______________

6.劝阻某人不要做___________________ 7.关心；关注___________________

8.敦促某人去做______________________ Task3 sentences 1.It is important to figure ________ exactly ___________you want to tell the audience and what you are trying to get them __________do. _____________________________________________________________________ 2.In order_________________(determine) your audience, you will need to do a little research and analysis __________ advance. _____________________________________________________________________

3.It is important to always try to appeal__________ the audience in order to get them to react in________ certain way. _____________________________________________________________________ 4.There are lats of different _____________(way) to get toy message_________ when you are putting together an ad campaign. _____________________________________________________________________ 5.Our aim is to discourage young people___________ smoking. _____________________________________________________________________ 6.If we can convince young people not to start, they might the urge their parents and other people___________(give) up____________(smoke), too. _____________________________________________________________________ 7.Many people think that smoking is cool and__________(enjoy), but they are not _______(full ) aware of the damage _________ it does______ their health. _____________________________________________________________________ 8.We want to shock people into____________(realize) that many smokers die all too soon_____illness and diseases__________(relate) to smoking. _____________________________________________________________________ Exploring case Task 1.Get the main idea of each para in the first passage. Para1.________________________________________________________________

Para2.________________________________________________________________

Para3.________________________________________________________________

Para4.________________________________________________________________ Task 2 Reading comprehension: answer the following question according to the first passage. 1.What do you know about an ad campaign? _____________________________________________________________________ 2.What is important when you are planning an ad campaign? _____________________________________________________________________ 3.What should you advertising campaign be based on? _____________________________________________________________________ Task 3 Fill the blanks to get detailed information.

To build an ad c_________ Step One : *have a clear a______- and an audience in mind;

*do a little r_______ and you can c_____ right m______ for the right people.

Step Two: *gather i__________ from your research;

*It is important to always try to a_____ to the way the audience will r_____. Step Three:*use different w____ to get your message a_____

*decide what a________ you want to use to r_____ your audience. Task 4 Answer the questions according to the second passages. 1.What is the subject of this ad campaign? _____________________________________________________________________ 2.Why do they build this ad campaign? _____________________________________________________________________ 3.Who is the target audience for this as campaign? _____________________________________________________________________ 4.What is the ad campaign aimed to do? _____________________________________________________________________ 5.What is the slogan for this campaign? _____________________________________________________________________ Language points 1.urge _____________ 原句重现: If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. 翻译：

_______________________________________________________________ 品例句；明用法：

(1). Our teacher urges that we (should) study hard with the exam drawing near. (2). The young man had an urge to open a shop of his own.

总结：

(1).催促某人做某事：

______________________ (2). 主张---:

__________________ (3). 渴望做---:________________________________ Practice: 单句语法填空。

(1). His mother urged him _________(see) a doctor as soon as possible. (2). The report urged that all children ___________(teach) to swim. (3). There is an ________(urge) need for food and water. 2.determine v.____________

n._____________ 原句重现:In order determine your audience, you will need to do a little research and analysis in advance. 翻译：

_______________________________________________________________

品例句；明用法：

(1)He determined not to go far that night. (2)They determined on/upon an early start. (3)We are determined to adopt his suggestion. 总结：决定做：_____________________ 决定什么事:_____________________ 决心做:________________________ 坚决地；果断地：_______________________

Practice: (1)

From his______________(determine) look, we can know his confidence. (2)

This work needs long patience and _____________(determine). (3)

他决定立刻出发。

_____________________________________________________________ (4)

我决心学好英语。

_____________________________________________________________ 3.appeal v.________________

n.______________ 原句重现:It is important to always try to appeal to the audience in order to get them to react in a certain way. 翻译：

_______________________________________________________________

品例句；明用法：

(1)This music is too old-fashioned to appeal to people any longer. (2)The police appealed to the crowd not to panic. (3)The poor are making an appeal to the government for food. (4)The game has little appeal for me. 总结：

呼吁、恳请某人去做：______________________ 吸引某人：______________________ 向某人提出呼吁:____________________ 引不起某人的兴趣:_______________________ Practice: (1)句型转换：

On the other hand, the idea attracted him. = On the other hand, the idea_________________ him. (2)一句多译

他呼吁年轻人行使他们的投票权。

___________________________________________________________(appeal v.) ____________________________________________________________(appeal n.)

4.get across ____________________ 原句重现：There are lots of different ways to get your message across when you are putting together an ad campaign. 翻译：

_______________________________________________________________ Practice: 单句语法填空。

(1). He is not good at getting his ideas ________.

(2). I can hardly get ______ so much work in such a short time.

(3). If we can get _______ the present difficulties, then everything should be all right. (4). I find him easy to get along ______.

(5). News soon got _______ that he had resigned. Conclusion:

get across (to sb)__________________

get up ____________________ get on ___________

get off ____________

get to _______________ get along with ___________ get through ____________ get over ______________ get around _________

get down to ________________