Welcome to the unit第二课时教案

课题

教学

目标

知识

与

技能

过程与

方法

Unit1 Module4 Advertising -Welcome to the unit To make Ss identify the differences between these two types of advertisements. To practice Ss’ oral English.

Cooperative study, Practice 教学重点

与难点

教学过程：

How to develop students’ speaking ability by expressing their opinions in the discussion.

Step 1: Brainstorming Hi, everyone! I know all of you like to watch TV. But besides

getting the latest news, enjoying some TV plays, what is the most frequent thing appearing on TV every day? 1. What is advertising? It is a form of communication that typically attempt to persuade

potential customers to purchase or to consume a particular brand of

product or service

2. Where can we see advertisements?

On billboards,on the Internet, in newspapers/ Magazines, on TV ,

in leaflets, or in buses etc.

Step 2：A guessing game What is being advertised?

Step 3: Discussing and practising You will be divided into six groups and each group talk about one #

of the ads. Then each group choose one student to present the ideas to all of us. Pay attention to the instructions and focus on the six pictures

and illustrations, please. (You can discuss them with your partner, when necessary) [来源:学#科

1. Observation: Ask Ss to observe the six pictures on Page 1 and divide

them into two parts. 2. Discussion: Look at the six pictures and answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Step 4:Further discussion Can we totally depend on the advertisement to buy a product?

Step 5: Homework 1. Collect some advertisements and try to know what products or services the ads talk about. 2. Prepare the Reading part.

教学反思: