Reading(2)：Advertisements优质课教案推荐

句容三中2018-2019学年度第二学期高一英语教学案

——知识点梳理类

Module4 Unit1

Advertising

Welcome-Reading第1课时

主备人：张迪

【教学目标】学习本单元重点短语以及重点句型结构

【教学重点】

掌握一些重难点词汇的使用方法

【教学难点】

重点短语的背诵和使用

【教学设计】

【教学过程】

一．引入

1. Don’t you consider it wrong to c__________

in examinations?

2. There are too many TV a__________ on TV during broadcasting the programs. 3. She is __________ (熟练的) enough to control the machine now. 4. She convinced me that Paul was, beyond doubt, __________ (清白的). 5. They were all very p__________ with the news.

二．新授内容

1. 【回归教材】P2. A commercial advertisement is one which someone

has paid for to advertise a product or service. 商业广告是一种某人为了推销某种产品或服务而花钱做的广告。

advertise

vt. 为…做广告

advertise a new brand of toothpaste vi. advertise for

登广告征求（寻找）某物；登招请（待聘等）广告 advertising n. 做广告；广告业

advertisement n. 广告，广告宣传

put an advertisement in/on 在…登广告

________________

help to sell goods. 广告有助于出售货物。

2.

【回归教材】P2.

An advertisement uses words and pictures to persuade

people to buy a product or service ,or to believing in an idea. 广告使用文字或图片来劝说人们购买某种产品或服务，或者是相信某种理念。

persuade sb. to do sth.= persuade sb. into doing sth.

说服…干…

persuade sb. not to do sth.= persuade sb. out of doing sth. 说服…不干…

try to persuade =advise “劝而不服”

1

句容三中2018-2019学年度第二学期高一英语教学案

——知识点梳理类

persuade = succeed in advising = manage to advise While shopping, people sometimes can't help _____ ______ ________ buying

something they don't need.

His teacher tried to persuade him to stop using the mobile phone on campus,

but he just wouldn't listen. _______________________________________

3.

【回归教材】P2. PSAs are often run for free, and are meant to educate

people about health, safety, or any other problem that affects public welfare. 公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题

教育公众。

mean to do

打算做某事

mean doing

意味着做某事

be meant / designed / intended to do…旨在，目的是

be meant/designed/intended for意愿… / 专供…使用的

had meant / intended / planned to do…

= meant / intended / planned to have done

原本打算做

… (而实际未做) e.g. The film is _______________for the young under 18.

This was ____________ ____________ be a picture of a cat.

4. 【回归教材】P2 This statement tries to fool you into assuming that

the toothpaste cures bad breath，

yet it does not say that！

这种表述会尽力去欺骗你相信这种牙膏能够治愈口臭，然而这则广告

却没那样说！

cure v.

cure sb. of…

治愈某人的（病）

treat sb. for …治疗某人的（病）

n.

a cure for … …的疗法

= a treatment for…

an effective ~ for cancer

—— Has the doctor _______ the old man of his illness?

—— No, he ______ him, but didn't _______ him. 5. 【回归教材】P3.

The grocery just hopes that when you read the ad，

you will feel pleased with the nice comment，

remember the words ’freshest food’，

and make a mental connection with the food in the grocery. comment v. comment on / upon … 对…评论

n. make comments on 对...做出评价

No comment. 无可奉告

The police _____ ______ _______ _____ the bomb attack. 警察对爆炸袭击事件保持沉默。

Have you any comments to make on my article? ________________________

2

句容三中2018-2019学年度第二学期高一英语教学案

——知识点梳理类

三、课堂反馈

单项选择

1. Don’t let yourself ________ into buying things you don’t really want.

A. persuade school. A. intended for

B. was intended for

C. intended to

D. was intended to 3. The newly published book, which refers _______ basic English grammar, is ________only for beginners.

A. to; meant

B. for; intended

C. to; planned

D as; intended 4. We _________ him to stop surfing the internet, but he wouldn’t.

A. persuaded

B. tried to persuade

C. suggested

D. demanded 5. —Why? This is the third time you have missed the lecture! —I

to. I was hurrying to school when something urgent happened to me. A. don’t mean

B. didn’t mean

C. haven’t meant

D. hadn’t meant

6. Allow children the space to voice their opinions, ________they are different from your own.

A. until

B. even if

C .unless

D .as though 7. The hotel wants to ________ a new chef.

A. advertise on

B. advertise about

C. advertise for

D. advertise to

8. I should say sorry to you but I __________ trouble. A. didn’t mean causing

B. didn’t mean to cause

C. meant causing headache. A. treat; cures development? A. comments

四．课后练习

（一）单词拼写

1．Anyone caught c__________ in the exam will be asked to leave the classroom immediately. 2．The girl has such an i______ face that I find it hard to believe anything bad of her.

3 B. be persuaded

C. to persuade D. persuading 2. Education ____ white settlers only in Australia in the past. The natives could not go to D. meant to cause 9. After exactly three weeks’ ________, the doctor successfully __________ me of my B. cure; treats

C. treatment; cured D. cure; treated 10.You are an expert in IT industry. Do you have any __________ to make on the latest B. commands

C. words D. thoughts

句容三中2018-2019学年度第二学期高一英语教学案

——知识点梳理类

3．These organizations have fought very hard for the rights and w______ of the poor. 4．Honestly speaking，

there is still no effective c_____________ for such disease. 5．A new supermarket opened across the street，

and Mr. Smith’s ____________ (杂货店) business was soon in a bad way. 6. The problems is beyond my _________________ (理解力). 7. Personal characters play a vital role in the development of _______________ (智力). 8. An advertisement uses words and pictures to p____________ people to buy a product or service, or to believe in an idea. 9. He often makes c____________ on the news in the newspaper. 10. Because of his good work, John was p______________ to a higher position.

（二）根据中文填空

1．Advertisements are a good way to promote products or services，__________ __________ (尽管) not all of them tell us the complete truth. 2．Advertisements can be seen almost____________ ___________ ________ (无论我们走到哪里). 3．Some ads__________ __________ ________ (欺骗) us and we must be careful not to ___________ ____________(上……的当) them. 4．PSAs __________ _________ __________(旨在) benefit the public while commercial ads _________ ___________ __________(目的是) promoting a product or service. 5.You have to first ___________

___________(处理) your issues. 6．I

can use a computer，but _________ _________ ________ _______ ____________(每当谈到修理)them，

I know nothing.

作业等第____________

批改日期____________

【教/学后反思】___________________________________________________ __________________________________________________________________

_____

4

句容三中2018-2019学年度第二学期高一英语教学案

——知识点梳理类

5