Reading(1)：Advertisements教学设计第一课时

M4 Unit1 Reading (Ⅰ) 教学设计

Teaching aims:

1. Get students to learn some basic information about advertising, including the two basic types of advertisements—commercial advertisements and public service advertisements (PSAs), the methods used in advertising and China’s public service advertising campaigns. 2. Have students master the reading strategy about how to read expository writing. 3. Arouse students’ awareness of cooperating and interest in learning English, and help them to get a correct understanding of advertisements and live a healthy life by learning PSAs.

Important and difficult points: 1. Learn how to read expository writing by identifying the introduction, examples and facts that develop or support the idea and the conclusion. 2. Apply the information that students get to their life. 3. Use the key words about advertisements freely.

Teaching procedure: StepⅠLead-in

Watch two videos, one of which is commercial advertisement and the other is public service advertisement.

T: What are the videos about? Ss: They are about advertisements. T: Yes. How much do you know about advertisements?

How many types advertisements can be divided into? What are they? Ss: There are two types of advertisements. T: The first one is what we call commercial advertisement. And the second one is public service advertisements (PSAs). (Pictures presentation)

If you want to know more, let’s read an article about advertisements.

However, before reading, we have to know the reading strategy of this passage. Step Ⅱ Reading strategy: reading expository writing (说明文) T: You will have three minutes to read the strategy, and then answer two questions.

Look through the questions: ①

What is an expository writing is meant to do? ②

What basic format（格式）

does it follow? ②

When reading expository writings, we should pay attention to the information that ________ a topic sentence. This information usually supports the main idea. And the author will follow this information with a __________.

③

Structure of the passage:

Introduction (Para1)→Supporting details (Para2-4) →Author’s opinions/suggestions (Para5)

Step Ⅲ Fast reading

Read the article quickly and answer the questions in Part A. Step Ⅳ

Task1: Read the article in details and find the answers to the following questions. 1. Where are advertisements usually found? 2. Why are some of the advertisements clever according to the article? 3. When did China begin a nationwide public service advertising campaign? 4. Why should we follow the advice in PSAs? Task2: Read the article again and do T/F in Part C1. 1.

Most people are not aware of how many ads are around them. 2.

Advertisements are always meant to promote a product or service. 3.

PSAs are only found in newspapers and on TV. 4.

PSAs and commercial ads use some of the same methods. 5.

Commercial ads often give us valuable information about how to live our lives. 6.

An ad warning people against smoking is an example of a PSA. Step Ⅴ Post reading

1. Summarize the similarities and differences between the two types of advertisements.

2. Look at the pictures and tell which commercial advertisements are and which PSAs are. (Pictures presentation) Step Ⅵ Summary

Make a short message according to the information in the picture.

Step Ⅶ Homework 1. 1 Finish the exercises on P2-3 (学案) and get a better understanding of the article. 2 Find out the key words and phrases in the text. 3. Preview the language points in the text.