Reading(1)：Advertisements课堂实录【3】

M4U1

Reading

Advertisements

Analysis of the teaching material: This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy. Objectives: 1. To help Ss get a general idea about the text. 2. To make Ss become familiar with the detailed information about the text. 3. To help Ss master Reading Strategy. Teaching important point: 1. How to make the students understand the passage better. 2. How to help the students finish all the exercises. 3. How to help the students develop their creative, comprehensive and consolidating abilities. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns:

Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.

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Teaching Aids:

Multimedia and a blackboard

Procedures for teaching: Step 1

Show time Step 2

Revision and lead-in 1.

Review about different ads. 2.

Talk about more ads.

Step 3

Fast reading 1. What do ads try to persuade people to do? 2. What does PSA stand ? 3. What do PSAs aim to do? Step 4

Careful reading 1. Where are advertisements usually found? 2. What is the major distinction between commercial advertisements and PSAs? 3. Why are some of the advertisements clever according to the article? 4. When did China begin a nationwide public service advertising campaign? 5. Why should we follow the advice in PSAs? Step 5

True or false 1. Advertisements are always meant to promote. 2. Most people are not aware of how many ads are around them.a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Step 6

Reading strategy : reading expository writing 1. Introduction of the subject 2. Examples and facts that develop or support the idea 3. Conclusion Read the third part Public service advertisements again and answer the questions.

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1. What is the subject of this part? 2. What information supports this idea? 3. What is the conclusion? Step 7

Hold debate in class. Group A (Girls): Advertising has a positive effect on our lives. Group B (Boys): Advertising has a negative effect on our lives. Step 8

Homework. 1 Finish the article on Page 95. 2 List the difficult language points on your notebook.

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