Task(1): Writing an advertisement: Skills building 1 and 2名师教学设计1

Task

Writing an advertisement

Step 1 Observing the structure

Gillette Rebuilt with Avengers-Inspired Technology

Repulsor 1 (冲击者1号) Do you think that shaving(剃胡子) gets real old? Why not change it up a bit?

With the Repulsor 1, you'll never shave again . . . because you'll be busy blasting away(炸掉) those pesky(烦人的) hairs with Unibeam pulse volts(脉冲电压)!

◆Repulsor Cartridge System（排沙器系统）

◆Aerodynamic Heat-seeking Missiles（气动寻热导弹）

◆Hyper-velocity Suspension（超高速悬浮）

Coming soon…Maybe or probably never

Contact P &G Gillette: 1-800-445-5388

Structure:

Part .1_______________________________________________________________________ Part .2_______________________________________________________________________ Part. 3_______________________________________________________________________

Step 2 Observing the content and language I. Headlines

Tasks: 1. Can you tell what products or services the following headlines are advertising?

2. What do Headline 1 to Headline 4 have in common? What do Headline 5 to Headline 8 have in common?

(1). Try our delicious sandwiches!

(

) (2). Nothing does it like Heineken！

(

) (3). Red Bull gives you wings!

(

) (4). Take TOSHIBA, take the world!

(

) (5). Just do it！

(

) (6). Let your fingers do the walking!

(

) (7). We lead, others copy.

(

) (8). Good to the last drop.

(

) Tips for headline design:

Content：_______________________________________________________________________ Language：_____________________________________________________________________

II. Lead-in paragraph Tasks: 1. What types of sentences are used in the following lead-in paragraphs?

A. Statements

C. Exclamations（感叹句）

B. Questions

D. Imperatives（祈使句）

2. What is the function of the lead-in paragraph?

(1). Have you ever regretted not having recorded those important moments forever? You won’t feel that way any more. (2). You will be amazed at the new recipes and new taste! Our sandwiches are yummy! (3). Are you bored with wearing the same blue jeans every day? Then why don’t you get into our new jeans in deep red? (4). Stuck at home? Need a better wheelchair? The Motorover could be the answer, whether you just want to move more easily about the house or if you want to go out, visiting your friends or shopping.

Tips for lead-in paragraph writing: Content：_______________________________________________________________________ Language：_____________________________________________________________________

III. Main body Tasks: 1. Tick(打钩) the related information that you think should be included in the main body.

2. Choose the top three information that you think will appeal to the customers most. 3.Underline the sentence patterns that can help you express the top three information. 1/2. (1). benefits related to your product or service

(2). price (discount/ bonus) (3). comments from customers

(4).unique features about the product or service; (5). where to purchase it

(6). taste/ look/ ingredients（原材料）

(7). website/ telephone number

(8). designer (9). producer

(10).date/ time

3. (1) Try DG Real Photos. This great camera is produced in Germany. It’s easy to use. It allows

you to take photographs without a break for up to 6 hours.

“What a wonderful camera! It’s cute and special.”

— Li Dan

(2) We select and use the best meat and freshest vegetables. Our sandwiches are a bargain at only $ 3 each. When you buy one, as a bonus you get another one free!

(3) This is the season’s hottest color. They are so comfortable that you’ll want to wear them day and night! A pair of Wild& Fancy jeans costs only $40, available in all Wild& Fancy shops now. (4) You can use it as a chair or a vehicle. You can even fold it up neatly to put into the car. And don’t worry about coming in to look at the Motorover, at your request, a member of our highly-trained sales team will visit you at home with one for you to test drive free of charge.

Call freephone: 800500900 and we will send you more details.

REMEMBER: for ease and convenience, the Motorover it unbeatable! Tips for main body writing: Content：_______________________________________________________________________ Language：_____________________________________________________________________