Reading(2)：Advertisementsppt配套教案和课堂实录

M4U1

Language points 1 （第

课时）

Learning aims: 1.

To learn and master the key points of the passage. 2.

To use these key points freely. 预习案

课前预习

Read the passage again and complete the phrases and sentences below: Part A (phrases) 1.

习惯于__________________

15.

对...感到愉悦_________________ 2.

对...做研究_________________ 16.

与..有思想上的联系

3.

与...分享某物________________

17.上当，受骗

4.

劝说某人做某事________________________ 18.捉弄某人

5.

相信一种理念

________________

19.服务大众

6.

为...付费____________________ 20.过着.....生活

7.

免费刊登________________ 21.处理，涉及；打交道，对付

8.

目的是/旨在做某事_____________________ 22. 自杀

9.

影响公众福利________________ 23.使公众受益

10.

保护某人免________________________ 24. 采纳某人的建议

11.

意识到，知道___________________ 25.当谈到_________________________ 12.

即使，尽管目标在于__________ 26.在...同意某人的意见；与某人在...观点一致

13.

欺骗某人做某事_______________

14.

为..感到骄傲涉及, 处理___________ Part B.Fill in the blanks with the phrases.Change the form where necessary: be used to

do research on

play tricks on

share …with

encourage

believe in

for free

protect … from

be aware of

fall for

1. You should _________________________ your books__________________your desk-mate. 2. I _______________________________________ getting up early in the morning. 3. I will never __________________________________ the words of door-to-door salesman. 4. I never ___________________________________________ God. 5. She _________________________________________________ the danger around her. 6. You will get a book __________________________. 7. The teacher asked us to ___________________________________ environment protection. 8. The special clothes will _____________ you ____________ being attacked by wild animals. 9. You are actually ____________________________ her laziness if you do everything for her. 10. Don’t ______________________________________________ me! I am angry!

平江县第五中学·高一英语备课组集体备课教案（必修4）

探究案

课中合作探究

Focus on the language points 1.

An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade Vt _______________ 说服某人做某事

___________________________ persuade sb. into doing sth_____________________ persuade sb. out of doing sth____________________ 辨析：believe in Vs believe 1.

I believe him.(= I believe what he says.) 2.

I believe in him.(= I trust him.) 3.

We do not believe in ghosts. 4.

In ancient times people believed that the earth was flat. 总结：

believe表示__________________，

belive in表示________________，其后常跟有关宗教，理论，原则、概念的词或可信任的人。

2.

A commercial advertisement is one which someone has paid for to advertise a product or service. 句中which引导_________________.修饰先行词______. = A commercial advertisement is one ___________

____________ someone has paid to

advertise a product or service. E.g. This is the best way we can think of _________________( settle ) the problem.

pay for ___________ 翻译：这次让我来付饭钱吧。

_______________________________________________. 3.

PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare.

= PSAs are often run _________

_________

_________ , with the aim of ____________ people about health, safety, or any other problem ___________________ public welfare. for free _______________ e.g. Each child coming to the bookshop on Children’s Day will get a book ________.

任何一个儿童节那天来书店的小孩都能免费得到一本书。

be meant to ________________ e.g. What he said at the meeting _______________ make us support his idea.

会议上他说的话是希望我们支持他的观点。

The scholarship_________________ the students to work harder at their lessons.

奖学金应该是用来鼓励学生在学业上更加努力的。

4. There are laws to protect people from advertisements that cheat people.

protect… from…

__________________________

e.g. People usually wear sunglasses to_________________the strong sunlight.

人们常常戴太阳镜来保护他们的眼睛免受强烈太阳光的伤害。

5. However, we still must be aware of the skilful methods used in ads to try and sell us things.

be aware of __________________

平江县第五中学·高一英语备课组集体备课教案（必修4）

e.g. Everybody should ________________the risks involved.

人人都应该认识到所涉及的风险。

6. Even if an ad does not lie, it does not mean it is altogether innocent.

1) even if __________________

e.g. _________________, I would try again. 即使我这次失败了，我还要再试试。

2) 副词altogether在句中意为__________，表示强调。如：

It was an altogether different situation. 那是完全不同的情形。

3)

innocent意为_______________有一些广告虽然没有明目张胆地撒谎，但其中运用了一些花招，试图误导消费者，故说它们也并非完全清白。

4)lie vi．撒谎，说谎；

n．谎言

对某人撒谎

: lie to sb．；善意／恶意的谎言: a white／black 1ie；撒谎: tell a lie／lies lie

v. 躺；位于，

A map of China lies on the table．

lie--lied--lied—lying 撒谎

lie--lay--lain—lying

躺，卧；位于；

He told me that he had _______________ in bed for the whole morning. But I knew that

he was ____________________ to me.

7. … with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery.

comment n.__________________

vt./vi. ______________ 常用结构：

make a comment/comments on … _____________________

no comment ___________________

comment on … _________________

e.g. It is impolite __________________ behind their back.

背后对别人评头论足是不礼貌的。

8. We must not fall for this kind of trick!

fall for ______________________ e.g. How can you ____________ the words of the door-to-door salesman?

你怎么会受上门推销的人的骗呢？

9. Not all ads play tricks on us though.

play tricks on ______________________ e.g. The naughty boy ________________________several times last month.

那个调皮的男孩上个月捉弄了我好几次。

10. These ads deal with widespread social concerns.

deal with …__________________________（多和how连用）

e.g. Could you tell me how to deal with the problem?

你能告诉我怎样处理这个问题吗？

do with …

_____________________________（多和what连用）

e.g. I don’t know what to ___________ the problem.

我不知道如何处理这个问题。