Project(2): Developing an ad campaignppt课件教学实录｜教案在线预览

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M4 Unit1 Project Developing an ad campaign 教学设计高一（2）江苏省黄桥中学王美娟Teaching Aim: Help students learn and use English by doing a project（to increase the abi

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2018-09-04 09:15:00

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学校：江苏省黄桥中学

Project(2): Developing an ad campaignppt课件教学实录

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M4 Unit1 Project Developing an ad campaign 教

学

设

计

高一（2）

江苏省黄桥中学

王美娟

Teaching Aim: Help students learn and use English by doing a project（to increase the ability to write an essay better）.

Teaching Important Points: 1.

Let students know the factors of developing an ad campaign; 2.

Help them develop an ad campaign in class.

Teaching Difficult point: How to teach them the ways to develop an ad campaign which can reach the target audience.

Teaching methods: Step1. Lead in We have known that there are two main types of advertisements------commercial advertisements and public service advertisements（PSAS). One question for them. Step 2. Show them a video. (1)What is the aim of this public service advertisement? (2)Who is the target audience of this ad campaign? (3)What’s the slogan of the ad campaign? Step3. Read and understand Three questions for them. Step4. Read the second passage“Anti-smoking ad campaign”. It’s a sample of ad campaign.

Answer the questions: 1.

Why does the writer choose the subject? 2.

Who is the target audience of the campaign? 3.

What’s the main aim? 4.

What’s the slogan? Step5. Encourage the students to develop an ad campaign. Take the ad in project as an example Pay attention to the outlines:

6aspects Step6. Presentation and Comment Step7. Homework. Polish up the ad campaign after class.

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Project(2): Developing an ad campaignppt课件教学实录