Reading(1)：Advertisements教学设计案例

Module 4 Unit 1

Advertisements Reading (1)

By

Xuliangliang Theaching aims：

Knowledge goals 1、Teach Ss some new words and expressions such as: persuasive, promote, intend, be aware of, nationwide, schooling, committing suicide …

2、Help Ss learn more about advertisements. Ability goals：

1、Develop Ss’ reading ability

2、Enable Ss to identify different ads and the differences between commercial ads and PSAs 3、Enable Ss to understand how to read expository writing Emotional goal：

Educate Ss to learn to distinguish different ads and accept them comprehensively Important points: 1. Help Ss understand what an ad is, the types of ads and the differences between commercial ads and PSAs 2. Help Ss understand some key words and phrases Difficult point: How to help Ss improve their reading ability and understand expository writing better Teaching methods: Discussion.

Cooperation,

task-based

teaching Teaching procedures: Step 1 Leading in

Show students

advertisement through the media. Step 2 Fast reading

Ask students to skim the text

and work out the task. Focus 1: Types

Which do they belong to, CAs

or

PSAs ? Knowledge changes life.

Enjoy your music, enjoy your Sony! Protect water, protect ourselves.

Good to the last drop.

Types

Similarities

of ads

Differences

Validity

Purposes

CAs

PSAs

newspaper

clever language, to _______ a product or CAs are

magazine attractive service not altogether

Internet pictures

__________.

radio

to _______

PSAs are

television people and __________

the public ____________.

Step3: Careful reading Focus 1: Ideas &Facts Does an advertisement tell people the complete truth? 1.What is the writer’s idea about whether an ad tells people the truth?

2. What facts are used to support the writer’s opinion?

3. What conclusion does the writer give us?

Focus 2:Critical thinking:

Your

Ideas Positive

Focus3:

Language Bright-Teeth

fights

bad breath!

You are proud of your cooking, so shouldn’t you buy the very

freshest

food ?

What makes for an effective advertisement?

Negative

Step4: Design Creative thinking: Design a PSA

about anti-smoking! Ask ss to pay

attention to

Focus

Types Ideas

& Facts Language

Reflection Step5:

Homework

Polish up your designing！